“Meet the Artist” at Shilla Monogram Quangnam Danang: A symphony of art, heritage and community spirit

At Shilla Monogram Quangnam Danang, community spirit is not a mere aspiration; it is a value deeply embedded in every aspect of the resort’s philosophy. This ethos finds vibrant expression in the ongoing “Meet the Artist” programme, where cultural engagement meets heartfelt connection.

Operated by The Shilla Hotels & Resorts, part of the esteemed Samsung Group, Shilla Monogram Quangnam Danang sits gracefully along the Non Nuoc coastline. Home to 309 elegantly appointed rooms and suites, and exceptional amenities including the Sulwhasoo Spa, the property harbours an ambitious vision: to emerge not only as a luxurious getaway, but as a dynamic cultural landmark in Central Vietnam. The concept “Shilla Monogram—Shilla Heritage meets Vietnamese beauty” reflects a passionate pursuit of excellence blending the refined hospitality of The Shilla with the enduring charm of Quang Nam and Da Nang.

Mr Karim Meziane, General Manager of Shilla Monogram Quangnam Danang, shared: “Shilla Monogram Quangnam Danang is more than just a hotel. We aim to connect our guests with the heart and soul of Vietnam, offering a window into the region’s distinctive art, culture and culinary heritage.”

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This year’s “Meet the Artist” carries added significance with the theme “Rong Rao x Nghe”, commemorating the 50th anniversary of the liberation of Da Nang (29 March 1975) and Quang Nam (24 March 1975). The milestone offers a poignant backdrop for a curated collection that reflects the cultural essence of the region seen through the traditions of craft villages and the vibrant energy of urban street life. The exhibition resonates all the more as plans to merge Da Nang and Quang Nam in 2025 begin to take shape, signalling a new chapter of unity and shared cultural legacy.

The “Rong Rao x Nghe” showcase presents 22 imaginative pieces by emerging artists from Quang Nam and Da Nang. Through a richly layered experience, visitors are invited to immerse themselves in the everyday rhythm of local streets, the artistry of traditional crafts, and the heritage embedded in familiar icons. Works range from expressive acrylic paintings and whimsical mechanical flipbooks to intricate scale models and immersive AR installations. Featured are contributions by artisans from Nam O Fish Sauce Village, Tra Que Vegetable Village, Thanh Ha Pottery Village and Ban Thach Mat Village, as well as depictions of regional symbols including Hoi An’s Japanese Covered Bridge and the ancient banyan tree of Son Tra.

At the heart of this year’s event is “Mono Care”, a compassionate community initiative launched in 2024. Born from a desire to uplift and support, the project is dedicated to aiding underprivileged children in the mountainous district of Nam Tra My, Quang Nam. In collaboration with Da Nang Tui, a vibrant hub of cultural creativity, the programme features thoughtfully curated, sponsored items, with all proceeds channelled directly into this meaningful cause.

More than an art exhibition, “Meet the Artist” has established itself as a space where Vietnamese creativity is celebrated and allowed to flourish. The event series provides a vital stage for emerging talent to share their voices, strengthening the collective journey to bring Vietnamese art and culture into the global spotlight.

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