Learning Luxury From The Masters At Essec

What does luxury really mean? How does it differ from premium or premier brands? ESSEC Business School will be offering two luxury brand management courses in October – The Art of Creating and Launching Luxury Brands (13-14 Oct 2015), and Retail Excellence: Delivering Luxury Experience and Luxury Service (15-16 Oct 2015).

The Art of Creating and Launching of Luxury Brands Executive Program focuses  on understanding the dynamics of the luxury industry whilst the Retail Excellence course is more focused on business insights on luxury retail and evolving concept of luxury goods and services. At the end of these courses, participants will learn the concepts on how to  build a powerful brand , analyse best practices, and develop luxury branding.

These luxury brand management courses are recommended for brand managers, marketing professionals, and company owners who are in the luxury industry. Ms. Surabhi Agarwal, Senior Vice President and Head of Premium Cards of Citibank shares, “This is a good program for luxury brand practitioners who are looking to build/ revive/ re-energise their brand.”

The key expert for the courses is no less than Mr. Denis Morisset, former Chief Operating Officer of Ralph Lauren Europe and Chief Executive Officer of Giorgio Armani France and Pierre Balmain Couture House. Beyond his tenure of over 20 years in the industry, Mr. Morisset is also an ESSEC alumni and has been teaching Luxury Marketing in ESSEC Business School Paris. 

ESSEC is one of the leading  business school in Europe and now expanding its footprint in Asia,  with campuses located in France and Singapore. Having catered to professionals for over 100 years, the school has graduated about 46,000 alumni across the globe