Cover Kevin Poon (Photo: Courtesy of Kevin Poon)

Running from July 29 to August 20, Kevin Poon’s latest project will take guests on an art-filled journey to mark the 40th anniversary of the fast food chain’s Chicken McNuggets

Fast food and fine arts? The combination might feel unusual, but these two radically different worlds are colliding in a new art exhibition at the Arts Pavilion at West Kowloon Cultural District. On July 20, McDonald’s Hong Kong announced the first-ever McNuggets-themed exhibition Coach McNugget Art World, curated by Hong Kong entrepreneur Kevin Poon, to celebrate the 40th anniversary of Chicken McNuggets. 

From July 29 to August 20, the exhibition will showcase art, technology and culture, and feature more than 20 artworks from creatives including Korean American designer Vandy The Pink, British artist Jon Burgerman, American artist UFO907, Korean artist Gyuhan Lee and Hong Kong-based Dutch artist FrankNitty3000. 

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“It’s truly a dream come true to curate a show for McDonald’s Hong Kong, something that I’ve been curious about doing since I was in elementary school. Having the artistic freedom to curate a special exhibition celebrating the 40th anniversary of Chicken McNuggets and spanning fine art, music, augmented reality and virtual reality, is an incredible opportunity. I can’t wait to see everyone’s reaction to the show,” said Poon in a statement to the press.

Visitors will embark on an immersive journey curated by Poon, featuring mixed media and technology. The exhibition will go beyond a traditional art display, incorporating a time tunnel that highlights McDonald’s rich history and cultural influence over the decades. Interactive elements further enhance the experience, allowing visitors to design their own laser tattoos and create their own McNugget shapes that will be featured in the metaverse.

All sales proceeds from the exhibition will go towards the Ronald McDonald House Charities Hong Kong, an NGO providing housing for terminally and chronically ill children who are undergoing treatment at the hospital. 

The exhibition aims to showcase the cultural significance the fast-food chain has had in the city, offering a unique and thought-provoking reflection on the intersection between art and pop culture.