Cover Photo: courtesy of Northacre

Central London’s newest lifestyle destination, The Broadway, features well-appointed residences with iconic views on its doorstep

Residents at The Broadway—a new six-building residence and lifestyle destination—will pull back the sitting room curtains and marvel at the city on their doorstep, with views toward Big Ben, Buckingham Palace, the London Eye, Westminster Abbey and the green expanses of Hyde Park and Green Park. Just a minute’s walk from the St James’s Park underground station, The Broadway’s convenient SW1 location is a sightseer’s dream. And paying tribute to the site on which they’re built—it was once home to Westminster Abbey’s orchards—the residences look down on two specially landscaped fourth-floor gardens which link the six residential buildings together. 

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When it’s completed next year, The Broadway will offer 355,000 square feet of luxurious residential space. Arranged in pairs, The Sancy, Cullinan and Paragon buildings—so named after the world’s most celebrated diamonds—have been designed to complement their different facades. Each building boasts a unique window design and colour palette, while interiors have been fashioned to emphasise the dramatic light scheme formed by the 1929-era influenced art deco exterior, itself a combination of dark grey, sandstone and white grit-blasted finishes.

Space, luxury and comfort are key components of each residence at The Broadway. Interiors will offer 2.7 metres of floor-to-ceiling height in main rooms, with up to six-metre-high ceilings in duplex penthouses. Oak flooring—with underfloor heating in principal rooms—stretches throughout the properties, and foodies will rejoice at the functional kitchens that offer Gaggenau and Miele appliances and marble Bardiglio tabletops. In terms of essential conveniences, discreet yet ample storage will line bedrooms and entrance halls, while bathrooms will offer a tranquil place to unwind, with Corian baths and basins made with Italian marble.

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Young professionals and families alike will find amenities at The Broadway to rival most others: 24-hour security and concierge services, residents’ lounge and a meeting room for a spur-of-the-moment business session. They can also explore the numerous leisure activities on the grounds, which include a fully equipped gym, games room, screening room and personal training studios. There’s also an on-site spa and wellness facility, which will boast a 25-metre indoor swimming pool, steam room and sauna.

Working with architecture firm Squire and Partners, Northacre has striven to create something magnificent. This venture is the company’s new build and mixed-use debut, its crowning achievement after more than 30 years of creating exceptional living experiences. “It is exciting to be creating one of the largest, if not the largest, high-end residential schemes in London,” says Niccolò Barrattieri di San Pietro, chief executive at Northacre. “With the release of these unique collections, buyers will be treated to views of some of the most magnificent landmarks across the capital.”

Learn more about The Broadway here

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