Cover The living room of a property at Trevose Close in Singapore, marketed by Singapore Luxury Homes (Photo: Courtesy of Singapore Luxury Homes)

Servicing the luxury real estate market is a labour of love for Sunita Gill and husband Kaizar Karkaria, co-founders and CEOs of Singapore Luxury Homes

“You don’t close a sale; you open a relationship.” Those are the words of award-winning author and sales presentation skills trainer Patricia Fripp, and the very thought that underscored the vision of Sunita Gill and her husband Kaizar Karkaria when they founded Singapore Luxury Homes in 2014.

“We wanted to attract a certain group of well-heeled individuals into our lives on a personal front, with whom we could interact, and grow and learn with,” explains Gill. For the couple, it has been all about the experience and the wealth of knowledge they have received in return through their clients rather than making the sale itself.

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Above Husband-wife duo Kaizar Karkaria and Sunita Gill are the founders of Singapore Luxury Homes (Photo: Frenchescar Lim)

The firm may have been officially launched nine years ago, but the seed was sown about 13 years ago by a meeting of like minds. Karkaria had moved back to Singapore from Canada, having cut his teeth in banking and also gaining hands-on experience in the restoration and resale of property, which he pursued as a hobby.

Gill, on the other hand, had made a career pivot from public relations and communications to real estate. It was when she was shopping around for a property to buy that she realised that there was a lack of pertinent information and agents who were able to service that curiosity in their clients.

The couple realised that the gap was even wider in the luxury market, especially in the sectors of family offices and high-net-worth institutions. “Kaizar and I saw that they were not given the right advice and direction for their real estate portfolios,” says Gill. “Singapore still reflects Asian luxury. Although China and India are where the really crazy money come from, there is a sense of achievement in owning a luxury property in one of the most expensive cities in the world,” explains Karkaria. 

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Above The spacious living room of a property in Bukit Timah, marketed by Singapore Luxury Homes (Photo: Courtesy of Singapore Luxury Homes)

The imbalance comes with the lack of care in the customer service side of luxury. Condominiums that price themselves in the luxury sector do not deliver when it comes to quality or style, he adds.

The husband-and-wife team have put an impetus on building their clients’ property portfolio with assets that are as diverse—residential and commercial—as
they are high-quality. This has sometimes meant dissuading them from impulse buys. Gill says that most of their clients already have a good idea of the location they want to be in when they come to them, but their job as property managers extends beyond hinging on a property that ticks just that one box. Their new buyers are entrepreneurs and technology giants who are from a different generation: they are millennials in their mid-20s and 30s. Yet their young ages are no reflection on the depth of their knowledge or their idea of sophistication, say the duo.

Karkaria, who handles the investment side of the business, purposefully steers the conversation towards other considerations: “I ask what they like to do on weekends. Do you like the beach? Do you spend a lot of time cycling?” His intuitive questions often take their clients by surprise. Having their portfolios handled by people who “listen” has gone a long way in building trust and developing long- term business relationships, which have subsequently morphed into close friendships. 

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Above The classic living room of a property in Lady Hill, marketed by Singapore Luxury Homes (Photo: Courtesy of Singapore Luxury Homes)

In turn, Gill and Karkaria approach each client and project as they would their own dealings. They only promise what they can deliver, and have often walked away from million-dollar deals in favour of preserving the relationship they share with certain clients. That sense of integrity has helped them build goodwill partnerships globally, to the benefit of their clients; Karkaria and Gill are often called in for crisis control to either save a deal or restructure portfolios that have gone wrong.

The couple draw a clear line when it comes to property buys for resale and those for personal occupancy. “In Singapore, it’s either an investment, or a home that you can live in happily without worrying about the numbers. It’s very difficult to have a blend of both. Most of the time, the numbers cannot justify it,” says Gill. “In that respect, our business is really broken down into two segments. In the case of a home buy, we always try to beat inflation and interest rates at a minimum.”

A similar demarcation rules in the way they work as business partners as well. Besides the investment part, Karkaria also handles most of the property showings, while Gill manages the marketing, operations and business development duties. She also recently completed her certification for Family Office Advisors. “This is not a career, this is part of our lives. We are grateful to be able to grow professionally and personally,” says Karkaria. 

Credits

Art Direction  

Charlene Lee

Photography  

Frenchescar Lim

Make-Up  

Dollei Seah/Makeup Entourage, using Gucci Beauty

Hair  

Kenneth Ong, using Keune Hair Professional

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