Servicing the luxury real estate market is a labour of love for Sunita Gill and husband Kaizar Karkaria, co-founders and CEOs of Singapore Luxury Homes
“You don’t close a sale; you open a relationship.” Those are the words of award-winning author and sales presentation skills trainer Patricia Fripp, and the very thought that underscored the vision of Sunita Gill and her husband Kaizar Karkaria when they founded Singapore Luxury Homes in 2014.
“We wanted to attract a certain group of well-heeled individuals into our lives on a personal front, with whom we could interact, and grow and learn with,” explains Gill. For the couple, it has been all about the experience and the wealth of knowledge they have received in return through their clients rather than making the sale itself.
Don’t miss: 11 tactics for a swift and lucrative luxury home sale
The firm may have been officially launched nine years ago, but the seed was sown about 13 years ago by a meeting of like minds. Karkaria had moved back to Singapore from Canada, having cut his teeth in banking and also gaining hands-on experience in the restoration and resale of property, which he pursued as a hobby.
Gill, on the other hand, had made a career pivot from public relations and communications to real estate. It was when she was shopping around for a property to buy that she realised that there was a lack of pertinent information and agents who were able to service that curiosity in their clients.
The couple realised that the gap was even wider in the luxury market, especially in the sectors of family offices and high-net-worth institutions. “Kaizar and I saw that they were not given the right advice and direction for their real estate portfolios,” says Gill. “Singapore still reflects Asian luxury. Although China and India are where the really crazy money come from, there is a sense of achievement in owning a luxury property in one of the most expensive cities in the world,” explains Karkaria.