Inspired by the rich heritage of its neighbourhood, this apartment in Fitzrovia by Bergman & Mar showcases exquisite pieces and details that pay homage to London’s craft traditions
London has a storied history of craftsmanship, with skilled tradesmen shaping the way the city has developed over the ages. Back in the eighteenth century, skilled artisans from France and Spain set up shop in the capital, working alongside acclaimed British makers such as Thomas Chippendale; particularly in neighbourhoods such as Fitzrovia.
Today, the area continues to be a flourishing creative hub and houses various advertising and media agencies as well as a bevy of chic restaurants and bars. When tasked to transform a three-bedroom show apartment in this illustrious district, London-based studio Bergman & Mar decided to draw inspiration from its rich heritage.
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Located within a boutique residential development, 101 on Cleveland, this 1,147sqft abode marries historical relevance with contemporary accents effortlessly. The result was so impactful that its present owner did not hesitate to acquire the unit as a home this year, with all its enthralling details intact.
“The style is a nod to gentlemen’s clubs, but with a contemporary approach and feminine touches,” explains Petra Arko, founder and creative director of Bergman & Mar. “Fitzrovia was known for its bohemian lifestyle; today, it remains a space for creatively inclined residents who love the best of what London has to offer.”