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The iconic Mah Jong sofa from French design brand Roche Bobois celebrates its 50th anniversary this year—we explain its enduring appeal
When French furniture distributors Francois and Philippe Roche first met brothers Patrick and Jean-Claude Chouchan in 1960, the two families were looking to join forces to import Scandinavian furniture into Paris. A year later, the families launched an advertising campaign in Elle magazine with the brand name ‘Roche and Bobois’—‘Bobois’ references the Au Beau Bois store that the Chouchans used to sell furniture in, and this brand name was later shortened to ‘Roche Bobois’.
Now, centuries later, the French luxury furniture company has established itself as a stalwart of innovative and stylish designs. Roche Bobois celebrates French art de vivre—the art of living—with imagination and creativity, resulting in stunning designs that are distinctive and covetable.
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With 255 showrooms located worldwide, Roche Bobois has established a global presence; this includes its flagship boutique in central Singapore. Expert craftsmanship, together with high-quality materials and customisation, are qualites that have always been ingrained as part of the company’s DNA. The brand’s frequent collaborations with renowned architects and designers, as well as leading international fashion houses, have also placed them at the forefront of the industry.
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