Katrine Goldstein, managing director of Copenhagen-based Norm Architects, offers her take on the enduring appeal of Scandinavian design.
The continued rise of Scandinavian design has shone the spotlight not only on iconic Mid-Century furniture, but also on up-and-coming studios that form the contemporary apotheosis of the Nordic trend.
If you love the elegant minimalism of Scandinavian style, Norm Architects is one impressive studio to follow—its inviting, elegant and harmoniously tactile environments are conveyed through a canny use of tones and textures. Founded in 2008 by Jonas Bjerre-Poulsen and Kasper Ronn, the practice has worked across fields as varied as product design, home interiors, and art direction and photography for furniture brands such as Menu.
Norm’s thoughtful approach to design marries form and function beautifully— for instance, consider its sound-absorbing cabinets for Swedish brand Zilenzio, which were designed to improve the acoustics of any space while remaining a pleasing sight for the eyes. Norm’s most recent projects include the multifunctional interiors crafted for Menu Space and Kinfolk Gallery in Copenhagen.
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With its dynamic and growing team, the studio seeks to expand its scope of work even further. Hospitality projects could be its next target—a perfect chance to combine the team’s holistic approach to design within a single project.
“We have always dreamed of doing a boutique hotel, where all of the competencies within our team can be used to elevate the project holistically,” says Katrine Goldstein, as we chat in the lovely Old Town neighbourhood of Copenhagen, where the team is based.
Here, she explains the studio’s design approach and the continuing appeal of Scandinavian style.
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