Italian Brand Florim’s Inspiring Showroom Displays New Ways Of Using Porcelain Tiles In Your Home
Porcelain tiles can have myriad applications, as this inspiring showroom would show. Italian brand Florim has unveiled its new Singapore flagship store at 63 Mohamed Sultan Road, featuring various ways to utilise their collections in settings inspired by luxury residences and hotel suites. As its first flagship store in Asia, the showroom marks another milestone for the brand, which also has flagships in Milan, New York, Moscow and Frankfurt.
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Non-porous and water-resistant, these porcelain tiles are lightweight and available in a variety of sizes, and can be used in various spaces throughout the home to create a united look, whether on walls, floors or as counter worktops. Selected collections are available in large format slabs, reaching up to 3.2m in height, all the better to showcase seamless designs that feature patterns inspired by marble and other types of natural stone.
Backed with over 50 years of history, the firm is helmed by CEO Claudio Lucchese, who is the son of founder Giovanni Lucchese. Florim currently carries brands including Casa dolce casa casamood, Cerim, Floor Gres, Florim stone, Rex, as well as Cedit - Ceramiche d'Italia, an interior decorative brand that it relaunched in 2018.
Florim is located at 63 Mohamed Sultan Road, #01-14 Sultan Link, Tel: 6970 2762
This showroom is one of the nominees for the Best Showroom at the Tatler Design Awards 2020; vote for your favourite showroom concept here