Get your bathroom Instagram-ready

Founder Hans Grohe may have set up his namesake brand as a small-scale metal pressing workshop in the Black Forest in 1901, but over the years, the group has enjoyed tremendous success. Today, the group is one of the leading bathroom and kitchen fittings manufacturers with its brands AXOR and Hansgrohe—an achievement it attributes to its culture of innovation, design and quality.

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Above Sandra Brand, Marketing manager. Hansgrohe Sinagpore

We work with the world’s best designers and architects such as Antonio Citterio, Philippe Starck, Jean Marie Massaud and more...

- Sandra Brand, marketing manager, Hansgrohe Singapore -

“It’s why our customers can rely on our cutting-edge designs and are exactly why we’re the brand of choice for leading developments like Martin Modern and Burj Khalifa,” says Sandra Brand, Hansgrohe Singapore’s marketing manager.

The group’s design stand is backed by its many architectural awards wins. In 2019, the Hansgrohe Rainfinity showers won the iF Design Gold Award and the coveted “Best of Best” distinctions in the 2019 Iconic Awards: Innovative Architecture competition.

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Above (Image: Hansgrohe)

Hansgrohe launched several new products in 2019, and these do not disappoint. The Axor MyEdition taps offer a sleek, linear design and come in four finishes. It can also be custom-made to cater to your design preferences; you can mix AXOR FinishPlus PVD surfaces with a series of exclusive Axor Signature materials and colours. There are more than 225 design choices to choose from, too. The durable taps also have brilliant finishes and feature the innovative PowderRain spray type.

“Axor MyEdition sets the stage for personal creativity, allowing you to make a statement through customised interiors,” says Andreas Diefenbach of Phoenix Design.

(Related: Elevate Your Bathroom with Hansgrohe)

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Above (Image: Hansgrohe)

The new collection of Axor showers also impresses with its immaculate aesthetic and water experience. Designed in collaboration with the Stuttgart-based Phoenix Design, these overhead showers come in square and round models and are enhanced with dynamic spray nozzles, matching thermostatic modules and finely polished edges. “The showers’ design and the material will lend your bathroom a flawless appearance,” opines Olivier Sogno, Hansgrohe Group’s vice-president of brand management.

(Related: 9 Ways To Design A Stylish Bathroom)

The group also prioritises green practices and champions a range of good causes such as water conversation. The products undergo stringent quality management and are made with sustainable production methods. “These measures have cemented our status in the industry, and it’s why our customers love AXOR and Hansgrohe,” says Brand.




  • Hansgrohe has always been a trendsetter. From the first affordable hand shower with a porcelain grip in 1928 to the hand shower with adjustable spray types in 1968 and the one with water-saving technology in 1987, its products are always breaking new ground.


  • The group has won more than 600 design awards such as the Red Dot Design Award and the iF Design Award—testaments to its well-designed products.


  • Customers can always expect excellence in material, form and function when they invest in AXOR and Hansgrohe products.
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