Cover Datin Sri Joanne Yew
Datin Sri Joanne Yew
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Find out how Coway’s NOBLE Air Purifier enhances Datin Sri Joanne Yew’s multi-faceted life while protecting her home with its innovative technology
Like most modern women on the go, Datin Sri Joanne Yew juggles various roles. The actress turned entrepreneur and restaurateur was instrumental in bringing in Yakiniku Great from Japan to Malaysia, which specialises in omakase-style yakiniku.
Yew has a full life, so she looks forward to coming home to fresh and clean air provided by her Coway NOBLE Air Purifier, arguably the most effective appliance on the market. Offering the first-of-its-kind 4D filter in Malaysia, this feature offers 360-degree purification to capture, clean and circulate air from every direction. Equipped with a Directional Air Flow panel, these adjustable panels allow for the custom setting of airflow direction and circulation.
Ever since the pandemic, Yew admits that she places great importance on the quality of air purifiers.
“My top priority is to protect my family’s wellbeing. I can do that with the NOBLE Air Purifier because it inactivates up to 99.999 per cent of the Coronavirus Omicron variant, H1N1 and bacteria such as E.coli,” she says.
This superior functionality is thanks to Coway’s Double HEPA Filter. On top of that, the NOBLE Air Purifier is equipped with 6-step filtration, where five different filters and added UVC sterilisation provide a constant flow of extra pure and clean air.
Above The NOBLE Air Purifier features the first-of-its-kind
4D filter in Malaysia for 360-degree purification to capture, clean and circulate air from every direction
Above The light-up display shines softly, adding a minimalist luxury
The NOBLE Air Purifier features the first-of-its-kind 4D filter in Malaysia for 360-degree purification to capture, clean and circulate air from every direction
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Despite her busy life, Yew always looks elegant throughout the day, and her discerning taste extends to her home. “I have certain standards for fashion and aesthetics when it comes to home appliances. I especially fancy those that are simple, fashionable, and carefully curated,” she says. “Which is why I like that the NOBLE Air Purifier is easy on the eyes. To me, home appliances nowadays not only need to be functional, but they also need to amp up as home décor to fit into my home aesthetically.”
Balancing innovative air technology with world-class design, the award-winning air purifier is produced in a harmonious Pebble Gray colour and natural motifs that suit any space. No surprise that Yew is delighted with this product: “I fell in love with the NOBLE Air Purifier at first glance because it balances high quality with a fashionable outlook—it’s multifaceted, just like my life.”
Learn more about Coway's NOBLE Air Purifier here.
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Credits
Photography: Khairul Imran
Jennifer Choo is Regional Managing Editor of Tatler Homes, covering architecture, interior design, and art across Asia. Based in Malaysia, she oversees regional content on luxury residential design and contemporary art collections. Legally trained but choosing to pursue her passion for design, she previously led notable design publications and worked as an interior stylist and art consultant for property developers, design firms, and private clients.
