B&B Italia has been a frontrunner in furniture for both home and contract. Today, we revisit a handful of their most important designs
Since its inception in 1966, the Como-based Italian brand of B&B Italia has been a frontrunner in design. They pioneered an innovative industrial approach, contributed to the history of Italian design, and have reflected contemporary culture through their unique process and approach. Today, they carry strong relationships with world-renowned designers who have become key assets in the advancement of the company. Together through their collaborations, B&B Italia has launched some of the most iconic pieces of furniture we know today.
Serie Up 2000 by Gaetano Pesce
Gaetano Pesce's Serie Up 2000 has earned its familial moniker as "the Mama Chair". Known as an elegant symbol of the female figure, and infused with modernity, the Serie Up 2000 was designed as a metaphor for a large, comfortable womb. Though many see it as a figurative image of a woman with a ball and chain on her foot, B&B Italia had adopted a different perspective on it for its 50th anniversary. Now, it stands for the lasting connection between mother and child.
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