Co-founders Isabella Tanjutco and Natasha Tanjutco of Tayo Archipelagic Design Agency walk guests through their distinctive story, and launch their Living Lexicon of Filipino terms
Cover Co-founders Isabella Tanjutco and Natasha Tanjutco of Tayo Archipelagic Design Agency walk guests through their distinctive story, and launch their Living Lexicon of Filipino terms
Co-founders Isabella Tanjutco and Natasha Tanjutco of Tayo Archipelagic Design Agency walk guests through their distinctive story, and launch their Living Lexicon of Filipino terms

The Filipino design studio celebrates eleven years with a vibrant, engaging launch at the National Museum of Natural History, weaving the worlds of design and social responsibility together

In celebration of National Heritage Month, Tayo Archipelagic Design Agency reminds all Filipinos of an enduring truth: that in celebrating island culture, society can thrive. Last May 8, the women-led Tayo team gathered guests from the worlds of design and social responsibility at the National Museum of Natural History for an event called “Salu-Salo Tayo.” 

Highlighting the Filipino value of cultural collaboration over delicious food, the event served two purposes. First, it was the formal reintroduction of Tayo’s design practise, which has taken on many iterations over the past decade. Second, it marked the official debut of the Archipelagic Design Living Lexicon and Archive, reconnecting Filipinos with vocabulary terms that inspire cultural pride and community-building across imagined borders. 

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Co-founders Isabella Tanjutco and Natasha Tanjutco of Tayo Archipelagic Design Agency
Above Co-founders Isabella Tanjutco and Natasha Tanjutco of Tayo Archipelagic Design Agency
Co-founders Isabella Tanjutco and Natasha Tanjutco of Tayo Archipelagic Design Agency

In 2015, sisters Natasha and Isabella Tanjutco recognised a dearth in long-term sustainable change beyond school-mandated community outreaches. The pair established their first initiative, Kids for Kids, in 2015 at the ages of fifteen and thirteen, respectively, firm in their belief that design and responsibility moved symbiotically. 

Since Tayo Archipelagic Design Agency first broke ground in 2018, it has been a creative hub for grassroots consultancy for industry leaders and budding organisations alike. Some of their most notable projects include collaborations with Museo Pambata, PLDT-Smart and Toyo Eatery. 

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Photo 1 of 3 The vibrant Merienda Cafe at Museo Pambata, styled by Tayo Archipelagic Design Agency
Photo 2 of 3 Promotional materials for a new cafe concept along Katipunan called Ka, created by Tayo Archipelagic Design Agency
Photo 3 of 3 Promotional materials for Museo Pambata, created by Tayo Archipelagic Design Agency
The vibrant Merienda Cafe at Museo Pambata, styled by Tayo Archipelagic Design Agency
Promotional materials for a new cafe concept along Katipunan called Ka, created by Tayo Archipelagic Design Agency
Promotional materials for Museo Pambata, created by Tayo Archipelagic Design Agency
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Guests settle in for a delicious merienda with Tayo Archipelagic Design Agency at the National Museum of Natural History
Above Guests settle in for a delicious merienda with Tayo Archipelagic Design Agency at the National Museum of Natural History
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A vignette on display for Tayo Archipelagic Design Agency's Living Lexicon of Filipino terms
Above A vignette on display for Tayo Archipelagic Design Agency's Living Lexicon of Filipino terms
Guests settle in for a delicious merienda with Tayo Archipelagic Design Agency at the National Museum of Natural History
A vignette on display for Tayo Archipelagic Design Agency's Living Lexicon of Filipino terms

Through the Salu-Salo Tayo event, they have reintroduced themselves as a full-service design agency that extends from branding and partnerships to event curation. Now, one of the most notable distillations of their craft has taken shape in their Living Lexicon and Archive. This research compendium establishes a shared vocabulary for Filipino design practices in the years to come. Replacing western-centric ideologies with a distinctively Filipino ecology, these terms reconnect each designer with indigenous knowledge and material cultures from all over the archipelago. 

At its foundation is TAYO's framework, The 8 Pulses of Filipino Design, which positions creativity not as a set of siloed disciplines but as a living, interconnected ecosystem. The archipelago is the metaphor that binds each term together, reminding Filipinos that meaning is found not just within a specific island but in the currents that run between them.

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Exploring Tayo Archipelagic Design Agency's Living Lexicon of Filipino terms that celebrate community, innovation and sustainability
Above Exploring Tayo Archipelagic Design Agency's Living Lexicon of Filipino terms that celebrate community, innovation and sustainability
Exploring Tayo Archipelagic Design Agency's Living Lexicon of Filipino terms that celebrate community, innovation and sustainability

The afternoon itself was structured in two parts. The first was a formal presentation of the Lexicon, delivered against fabric installations that moved in deliberate reference to water and breathable, undulating local materials. The second was the communal table co-designed with Fia's Food, using ingredients sourced directly from local fisherfolk. Ceramicist Aly of Manibalang produced the serving vessels, each one formed after the geometry of ripples. 

Guests were invited to stop at the eight installations, which drew on several artisanal collaborations. These included hand-dyed Philippine indigo tablecloths by Muni-Muni, scrap-glass lamps by Tiffany Stained Glass, and capiz installations sourced from Lumban, Laguna. All the while, a sonic programme by Bjork Calao, Miko Reyes and Jacob Mendoza shaped the afternoon’s lively atmosphere.

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Photo 1 of 4 Guests listen intently as co-founders Isabella Tanjutco and Natasha Tanjutco of Tayo Archipelagic Design Agency walk them through their distinctive story and launch their Living Lexicon of Filipino terms
Photo 2 of 4 Guests settle in for a delicious merienda with Tayo Archipelagic Design Agency at the National Museum of Natural History
Photo 3 of 4 Guests with co-founders Isabella Tanjutco and Natasha Tanjutco of Tayo Archipelagic Design Agency and their team
Photo 4 of 4 Guests enjoying a merienda at the National Museum of Natural History with Tayo Archipelagic Design Agency
Guests listen intently as co-founders Isabella Tanjutco and Natasha Tanjutco of Tayo Archipelagic Design Agency walk them through their distinctive story and launch their Living Lexicon of Filipino terms
Guests settle in for a delicious merienda with Tayo Archipelagic Design Agency at the National Museum of Natural History
Guests with co-founders Isabella Tanjutco and Natasha Tanjutco of Tayo Archipelagic Design Agency and their team
Guests enjoying a merienda at the National Museum of Natural History with Tayo Archipelagic Design Agency

"It is our duty as designers and creatives," said co-founders Bella and Tasha, "to root all our systems back into the nature and culture that keeps us thriving, a way of life that reminds us to look beyond western standards and into what is true to our land, sea, and people. For us, this has never been theoretical. It comes from years of sitting with communities, learning from what already works, and asking how design can serve that rather than replace it."

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Celine Dabao
Associate Editor for Tatler Homes, Tatler Philippines
Tatler Asia
Celine Dabao

About 

Celine first read Charlotte’s Web at the age of five–and she hasn’t stopped turning pages since. Her favourite authors are Mona Awad and Nat Cassidy. Besides writing for Tatler, she listens to BTS and spends time with her family.  


Work 

Celine took up secondary education with a major in English, graduating from De La Salle University in 2023. She advocates for female empowerment through creative expression by writing for Tatler Homes.  

For story leads or inquiries, you may reach out to her via celine.dabao@tatlerasia.com.