Often considered as the most significant international event in the world of design, the annual Milan Design Week was put on an 18-month hiatus due to the Covid-19 pandemic. Organised in conjunction with the Salone del Mobile.Milano furniture fair, the Italian design week and international trade show returns with a one-off September edition this year, to run from 5-10 September.
The show goes on for Singapore brands, too. Homegrown tableware brand Supermama is one of the firms participating in the 2021 edition of Design Variations, one of the satellite events to be held during Milan Design Week.
“The Milan Design Week is probably the most important event in the calendar of furniture and product designers as it often sets the pace for the trends to come. I had the chance to be there (for the fair) as a designer when I was younger and I think it'll be quite surreal to present there as a brand,” says Edwin Low, founder of Supermama.
To be held in Palazzo Litta, a Baroque-era building in Milan’s historic Corso Magenta district, the Design Variations installation is curated by architects Manuel and Francisco Aires Mateus of the Aires Mateus Studio around the theme of “A Beach in the Baroque”. It will also feature an international array of collections from Austrian architect Dejana Kabiljo, Portugal-based designers Mircea Anghel and Emmanuel Babled, German carpeting brand Edelgrund, Swiss manufacturer Wogg, Italian studios Casarialto Atelier, Orografie, Tensoforma, as well as collections presented by the East China Normal University, and Korea Craft and Design Foundation, and Supermama.
Designed by Singapore firm Studio Juju, the Supermama section in Design Variations will feature collections from the local tableware brand, as well as designs from homegrown menswear brand Biro and accessories brand Shales. After the installation debuts in Milan, a version of it will be shown later this year at the National Museum of Singapore, where Supermama has recently opened its flagship within the museum in August.
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