Cover Stephanie Kienle Gonzalez and Jessica Kienle Maxwell of Philux, which provides Filipinos with luxurious yet sustainable furniture selections
Stephanie Kienle Gonzalez and Jessica Kienle Maxwell of Philux, which provides Filipinos with luxurious yet sustainable furniture selections
1 / 1
Over the past 45 years, Philux has championed Filipino craftsmanship through its luxurious furniture pieces—while keeping the business in the Kienle family
When Max and Zelda Kienle first started their furniture business in 1980, they had one goal in mind: to showcase Filipino talent on the global stage. “We keep the mindset that ‘local is luxury,’” shares Philux’s managing director, Stephanie Kienle Gonzalez. She works closely with her sister, Jessica Kienle Maxwell, who serves as the company’s vice president and creative director.
“We stay committed to high-quality craftsmanship while incorporating modern designs and sustainable materials,” says Gonzalez. “This is how we can adapt to the industry, whatever direction it evolves in.” Now more than ever, it’s important to live out the true values of environmental care. At Philux, sourcing responsibly harvested wood and minimising production waste are key elements of the design process.
It is also essential to continue growing the community that the first generation of Kienles started 45 years ago. “By preserving Filipino craft, we provide artisans with a platform to showcase their exceptional skills,” says Maxwell. In commemoration of Philux’s 45th anniversary, Tatler sits down with Stephanie Kienle Gonzalez (SKG) and Jessica Kienle Maxwell (JKM) to trace their design roots and explore their exciting plans for the future.
In case you missed it: Explore how designer Jude Tiotuico is championing Filipino metalcraft through Industria Edition Gallery
Above Max Kienle and Zelda Kienle, the founders of luxury Filipino furniture brand Philux, in the 1980s
Max Kienle and Zelda Kienle, the founders of luxury Filipino furniture brand Philux, in the 1980s
1 / 1
Philux is known for its handcrafted, locally made furniture. What are some of the distinct design signatures that set your pieces apart?
SKG: The Philux design ethos combines form and function, durability and beauty. Our pieces reflect contemporary timelessness—modern heirlooms meant to be passed down from generation to generation. Many of our clients are second-generation Philux owners, and we intend to keep our enduring relationship with them.
What was it like growing up with furniture design and craftsmanship as part of your family DNA? Did you always know you’d be part of the business?
JKM: Growing up in this industry, we developed an eye for detail and an analytical way of thinking at a young age. We were exposed to both the creative side of furniture making and the practical aspects of production, including sourcing materials, craftsmanship techniques, and the sales strategies needed to grow a successful business.
SKG: I was taught that luxury is not defined by price, but by the time, quality, and thought placed into each product. Growing up surrounded by Philux—its pieces and its people—instilled a deep love for Filipino craftsmanship in me at a very early age.
Above Stephanie Kienle Gonzalez and Jessica Kienle Maxwell of Philux Filipino luxury furniture brand
Above Philux Liwa Candleholders, Candle Jars and Woven Tray
Stephanie Kienle Gonzalez and Jessica Kienle Maxwell of Philux Filipino luxury furniture brand
1 / 2
What are the unique strengths that you individually bring to the business?
JKM: My strength lies in my creative vision and ability to conceptualize and develop products that align with our brand’s vision and goals.
SKG: My passion for design has impacted my life in many ways, from continuing to lead Philux as a second-generation Kienle to starting personal projects that cultivate meaningful collaborations with other thought leaders and creatives in the industry.
How do you support each other’s evolving leadership styles and design sensibilities over time?
JKM: We support each other by maintaining open communication and valuing and respecting each other’s perspectives. As we continue to learn and adapt through the years, we stay open, allowing our styles to evolve while staying true to our shared vision.
More from Tatler: Here are 7 Filipino-designed table lamps to bring tranquility to your space
Above Stephanie Kienle Gonzalez at the Philux workshop
Stephanie Kienle Gonzalez at the Philux workshop
1 / 1
Above Philux Dalvo Slipper Chair
Above Philux Glen Nightstand
Philux Dalvo Slipper Chair
1 / 2
In a competitive industry, what do you think is Philux’s greatest advantage as a family-run brand?
JKM: Our greatest advantage as a family-run brand is our care and commitment to craftsmanship, quality and authenticity. With 45 years of experience, we maintain strong relationships with our artisans, suppliers and customers, ensuring consistency and reliability. We continue to stay true to our values while meeting the evolving needs of the market.
SKG: Championing local craftsmanship, keeping age-old traditions and skills alive, using local materials: these are all part of our effort to strengthen the mindset that local is luxury. We believe that Filipino design deserves a place in our hearts and on the global stage.
Above Top: Zelda Kienle with her daughters Jessica and Stephanie outside the Philux Megamall showroom; Bottom: The first Philux store in Northmall
Above Stephanie Kienle Gonzalez and Jessica Kienle Maxwell of Philux Filipino luxury furniture brand
Top: Zelda Kienle with her daughters Jessica and Stephanie outside the Philux Megamall showroom; Bottom: The first Philux store in Northmall
1 / 2
What are some sustainable innovations in furniture design that you’re excited about?
JKM: I am excited about the idea of integrating recycled materials into our designs. We are working on up-cycling our excess fabrics into new textiles, as well as using recycled plastic boards in the construction of certain pieces. Aside from creating new materials out of waste, we have also been working on creating new pieces with our excess wood. With our new CNC lathe machine, we have developed a few new accessories, such as the Liwa table lamp and Liwa candle holders, which make for beautiful decorative accents for the home.
SKG: We are constantly looking for ways to close the loop on furniture manufacturing waste and produce sustainably. As an example, the Liwa Collection utilizes wood offcuts, a natural byproduct of the furniture manufacturing process, and upcycles them into beautiful and functional home accessories. The Philux circularity journey has just begun, but with like-minded partners like ANTHILL and GreenAntz, among others, we look forward to a more sustainable future.
What advice would you give to young women looking to step into leadership roles in design and business?
JKM: Be authentic. In a world where imitation is everywhere, stay true to who you are and what you stand for. Define goals that are aligned with your values. This is what will set you apart from the rest.
SKG: As Sheryl Sandberg says, “Lean In.” I would add to that “Lean now,” as there is no better time than the present to seize the moment and go for your dreams. Keep persevering, keep focused and keep your purpose in your heart and in your head. This will guide you as you navigate your career towards goals that can leave a lasting positive impact.
NOW READ
Home tour: A cliffside home with panoramic views of Quezon City, Manila
Where literature meets architecture: 8 of the most beautiful bookstores in Asia
Lustrous legacy: Filipino brands embracing capiz in modern homes
Credits
Photography: Philux
Topics
About
Celine first read Charlotte’s Web at the age of five–and she hasn’t stopped turning pages since. Her favourite authors are Mona Awad and Nat Cassidy. Besides writing for Tatler, she listens to BTS and spends time with her family.
Work
Celine took up secondary education with a major in English, graduating from De La Salle University in 2023. She advocates for female empowerment through creative expression by writing for Tatler Homes.
For story leads or inquiries, you may reach out to her via celine.dabao@tatlerasia.com.
