Cover The customers' journey at the new Hafary Gallery starts at the Entrance Pavilion, where breezeblocks offer a peek-and-boo look at the space and display

Designed by Park + Associates, local building material supplier Hafary's new showroom will not have clearly defined physical boundaries, but will instead allow visitors to journey through a series of carefully curated zones

A homegrown brand specialising in tiles and other building materials, Hafary has always been devoted to elevating its client experience. This year, an upcoming expansion to its main showroom Hafary Gallery at Paya Lebar promises to do just that.

This large-scale project, which will boast up to 43,000sqft of space—the size of approximately three Olympic-sized swimming pools—will be filled with the latest innovations from the building materials industry, and promises to inspire all who come to visit.  

“Design is for everyone,” says Jackson Tay, chief operating officer of Hafary. 
 
“We believe that the concept and the material offering of what this new showroom brings can inspire designers, architects and home owners alike to see beyond the traditional function of tiles and stones as just surface coverings, but an element that plays an extremely important role in setting the look and feel of their everyday spaces.”  

Starting out as a single shophouse selling ceramic tiles in Balestier in 1980, Hafary came from humble beginnings. But in the four decades that have passed since then, the tile specialist has grown steadily, and now boasts four showrooms islandwide, as well as an impressive catalogue of over 5,000 products, including tiles, stone and mosaic.  

Design is for everyone. We believe that the concept and the material offering of what this new showroom brings can inspire designers, architects and home owners alike to see beyond the traditional function of tiles and stones as just surface covering
Jackson Tay, COO of Hafary

Unlike Hafary’s existing showrooms, which serve a more utilitarian purpose, the new one designed by Park + Associates was created to be an immersive experience. 

“Rather than drawing inspiration from existing spaces, the opportunity was taken to rethink retail experience and invigorate the otherwise transactional process of material shopping. We did not want this to be just another showroom,” said Christina Thean, the design director of the award-winning architecture firm.

“The showroom is designed like a city, a world of tiles if you may, with The Plaza as the public square and heart of our showroom. Defined as a gathering space and centre of public life, this is where visitors are encouraged to gather, make conversations or contemplate on the endless array of materials and begin to visualise how their ideas can be turned into reality.”  

With the launch of its upcoming gallery expansion, which follows an open plan with loosely defined conceptual zones, Hafary aims to drive industry innovation, and redefine the concept of a traditional showroom.


Hafary105 Eunos Avenue 3, tel: 6250 1368

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