The dessert entrepreneur taking Indonesia's culinary scene by storm
In the What Matters To Me series, a Generation T honouree describes what they do, why they do it, and why it matters.
Budding dessert magnate Eugenie Patricia Agus started a family empire at just 19. She is the co-founder of Puyo, a local dessert company that has taken Indonesia by storm with a recipe based on an irresistible family history and a dash of courage.
Here, Agus introduces her work in her own words.
See also: What Matters To Me: Lavine Hemlani, Ed-tech Entrepreneur
Puyo was launched in July 2013 by my brother Adrian and me. My dad, who’s an avid cook, used to make silk puddings for dessert at home. So one day my brother and I thought: ‘Why don’t we try selling it?’ We did just that, experimenting for two to three months with different flavours and packaging, and then we started selling it at bazaars, online and to our friends and family.
Our main goal is to go international, starting in Asia. There are so many imported brands that are heavily favoured by Indonesians, but very few Indonesian brands that go international