Bradley Dowding-Young’s new app takes real-time biometrics and recommends the most suitable workout at the right time
The Ready For Launch series asks questions of entrepreneurs to get the inside story behind a new startup or product launch.
After years of working in a stressful media job that took a toll on his health, Bradley Dowding-Young decided that he needed to make a change for himself and others. Drawing on his knowledge of mindfulness, sonic design and breathing work, he came up with the idea of starting a wellness startup. Silentmode’s first product is the PowerMask, a sensory deprivation face mask that helps to reduce anxiety and improve health, well-being and performance.
This September, the startup successfully closed a Pre-Series A round led by private angel investors as well as impact group SAVE Earth Fund and Hong Kong-based tech incubator Brinc. With this, it has raised a total of more than US$1 million in funding. That same month, Dowding-Young also announced the launch of Silentmode’s new iOS biofeedback and breathing workout app, Breathonics. Here, we talk to him about the story behind the app and the problems he hopes to solve.
See also: From Wellness To Wealth: 11 Innovative Wellness Startups To Watch In 2020
Can you introduce Breathonics in one sentence?
Breathonics is a new form of mental fitness training that combines modern music, guided breathing and science-based soundscapes.
Who is the target consumer?
Our core audience are mainly 25 to 55-year-old individuals working in high-pressure environments. We also work closely with athletes from all around the world. Our target consumer is essentially anyone who is looking to reach their peak performance.
What is your value proposition?
Breathonics packages bite-size five to 15-minute workouts that will help to improve your energy and focus, help you get a power nap on demand or help your mind and body unwind before bed.
