The German marque unveiled its latest innovation alongside Lucasfilm, with which it has also created a fantasy starship that will appear in the next—and final—Star Wars episode
One marks the beginning of a new era, the other the end of a phenomenal one. For Porsche, the arrival of its first fully electric sports car, Taycan, signifies its commitment to propelling the field of electromobility forward. On the other hand, the Star Wars film premiering in cinemas across Asia this month will be the last in the series. In October, the two icons announced that they are joining forces to commemorate these major milestones of innovation together.
"Although one brand is placed in a fantasy universe and one in the real world, it’s interesting that both are defined very much by their iconic design principle,” says Doug Chiang, vice president and executive creative director of Lucasfilm, the production company behind the film franchise, on the tie that binds Porsche and Star Wars.
In late November, the two brands came together for a very special occasion in Singapore—to unveil the Taycan for the first time in Asia-Pacific, ahead of its regional market launch in 2020. The event saw Stormtroopers guarding the car as it was driven onto the stage, while a fleet of drones put on an electrifying show in the night sky to illustrate the features of the brand new Porsche model.
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A new order emerges with the Taycan
On where the Taycan stands within the Porsche fleet, Arthur Willmann, managing director of Porsche Asia-Pacific, says, "The Taycan links our heritage to the future. It is a fascinating sports car with exciting driving dynamics, performance and technology—and like every Porsche ever built, it comes with a soul. Something you feel immediately, once you get behind the steering wheel."
Michael Mauer, vice president style at Porsche AG, explains how boundaries have been pushed to create that sensation: "By pursuing the strategy of making it the sportiest in the segment, we have defined a new architecture for purely electric vehicles. Just like what the 911 has achieved, my vision is that the Taycan will become an icon of this new era, a synonym for a purely electric sports car."