Gen.T
Leadership
Page 120

5 Reasons You Should Go To Female Entrepreneurs Day
This weekend, Female Entrepreneurs Worldwide (FEW) is hosting its third annual Female Entrepreneurs Day—this time in Shenzhen. The day-long event is firmly focused on female leadership, but it’s anything but linear. “It’s a day for learning, feeling inspired and making meaningful connections,” says Ines Gafsi, co-founder of FEW. Here are five reasons you should attend.

Generation T Is Working To Tackle Child Illiteracy—And We Need Your Help
Gen.T has partnered with Room to Read to support its life-changing literacy programmes. Here’s how

The Secret To Creating Viral Content—According To 9Gag
Ray Chan is not a funny guy. Despite running 9Gag, one of the world’s most successful humour platforms, Generation T lister Chan is adamant that he’s no comic—and that he doesn’t have to be. “How come 9Gag is so funny?” says Ray Chan from Centre Stage at Rise, mimicking one of his friends. “How come you’re not that funny?” “I always tell them, ‘I’m not a funny guy. I’m a very serious person.’ Actually, working at 9Gag is no fun at all. You have to go through so much funny stuff every day, after a while you become kind of desensitised.” The company’s mission is to “make the world happier” That’s what Chan set out to do ten years ago when he started sharing funny memes and videos on social media. Today, Hong Kong-based 9Gag is a multi-channel media company with a global audience of 150 million monthly users. The company is now the sixth biggest brand on Instagram, according to its founder, behind National Geographic, Victoria’s Secret, Nike and the Barcelona and Real Madrid football teams. “So 9Gag comes right after sport, nature and beautiful women,” jokes Chan. According to Chan, anyone can produce viral content if they follow the right recipe. “Most people ask me how to go viral,” says Chan. They say “Should I post more pictures of cats or food? How come people don’t think my funny video is funny? How come your cat gets more likes than my cat?” “To be honest, they are asking the wrong question. The format and the object in the photo are only part of it. The more important question is ‘How is it helping me?’ How is the content serving its audience?” This key question is the same for all content, says Chan, no matter what the format. “Memes are just a type of content. Great movies, novels and articles also share the following principles.” To go viral, says Chan, your content must be meeting one of the following four audience needs.

Mimipikita Creative Director Nurul Afidah Zulkifli On Turning Self-Doubt Into A Launchpad For Success
When it comes to conquering the darker side of her personality, Generation T lister believes in taking the bull by the horns. The creative director of fashion label Mimpikita admits, "Compared to my sisters and co-founders of the company, I tend to see the negative side of things when the going gets tough." Yet, instead of 'faking positivity', Nurul chooses to capitalise on her insecurities as a motivational tool. Here, she talks about how her self-growth influenced the success of Mimpikita.

How Dee Poon Is Building A Greener Future
After experiencing the alarming consequences of natural disasters, Dee Poon is on a mission to promote sustainability. She talks to us about the big environmental questions—and solutions—that occupy her mind

Four Women, Including Generation T Honouree Hidilyn Diaz, Earn Gold For The Philippines At The 2018 Asian Games
Golden Girls: all four gold medals won by Philippine athletes at the 2018 Asian Games have been courtesy of our outstanding female competitors.

Piano Prodigy Tengku Ahmad Irfan's Advice To Aspiring Artists
Voted a Generation T lister for two consecutive years in 2017 and 2018, prodigious pianist Tengku Ahmad Irfan takes a stance for the arts and conveys some kindly advice towards budding musicians and artists.

Ready For Launch: BlackDoors
This Hong Kong startup is taking on Airbnb in Asia with a focus on premium listings and hotel-level amenities

Is DNA Testing The Future Of Wellness?
We talk to Ron Hanerfeld of DNA Code to get to know all about the booming investment that is DNA Testing -- is this something you should consider? We list down some points to consider when it comes to harnessing genetics to guide your lifestyle:

How Cultural Heritage Influences These Filipino Leaders
This generation of business and thought leaders does not work alone. They rally their teams with the mark of bayanihan – that Filipino value that uplifts the lives of many, not just their on – in their ascent to international acclaim.

Hidilyn Diaz Wins The Gold
At the age of 27, Hidilyn has proudly delivered the Philippines its first ever gold medal in the 2018 Asian Games this past Tuesday in Indonesia.

Singing Sensation Yuna On Crafting Her Career Without Compromising Her Faith
Every week leading up to Malaysia Day, we shine a spotlight on a Generation T lister who has made our country proud on the international stage. We start off strong with singer-songwriter Yuna, who achieved success on her own terms despite facing criticism from the East and West for upholding her beliefs and values.

5 Minutes With... Professor Cédomir Nestorovic Of Singapore's ESSEC Business School
The professor at the renowned French business school discusses the impact of geopolitics on global businesses in the age of disruption

These 5 Startups Raised Serious Money Through Crowdfunding—And Made It Look Seriously Easy. Here’s How
Since Kickstarter's Asia launch in 2016, crowdfunding has become a useful tool for startups looking to raise money without spending the time—or the equity—required for a seed-stage funding round. Crowdfunding platforms like Kickstarter and Indiegogo offer an attractive alternative to traditional funding models due to their speed, marketing potential and direct link to the end consumer. “It’s an evolving resource—simply because the platforms weren't available in Asia until a couple of years ago,” says Nicole Denholder, founder of Next Chapter, a crowdfunding platform for female entrepreneurs. “But a lot of entrepreneurs think you can just put your product online and magically raise US$1 million. They don't realise how important pre-planning and careful marketing is for a successful crowdfunding campaign.” A former PricewaterhouseCoopers director, Denholder says that successful campaigns have a few things in common: clear focus, professional visuals, timely or innovative ideas, strong testimonials, targeted media coverage, and tiers of pledge options to make it accessible to everyone. Here, we take a look at five of the most successful campaigns in Asia over the past two years. From smart wallets to virtual reality headsets, Denholder explains why these campaigns were able to smash targets and inspire a firestorm of media coverage.

Malaysia's Youngest Parliamentarian P Prabakaran On Why Age Is Not A Barrier To Doing Great Things For Your Nation
This young man, the youngest parliament member in Malaysia's history, speaks about how his age played a role in his political career, how he got into it in the first place and what he plans for the future of the nation.



