Cover Thanisa Veerasaksri is the co-founder and CEO of jewellery brand Ravipa (Photo: Tatler Thailand)
Thanisa Veerasaksri is the co-founder and CEO of jewellery brand Ravipa (Photo: Tatler Thailand)
1 / 1
Thai jewellery brand Ravipa counts Blackpink’s Lisa and Jackson Wang as fans. Its co-founder and CEO shares her insights on taking a local company global
Known for its timeless designs crafted with precious metals, Ravipa positions itself as an everyday jewellery brand that reflects the wearer’s personality. The brand was founded in 2012 by Thanisa Veerasaksri, who was pursuing a Business Administration degree at the time when she got inspired by her sister’s jewellery-making class.
Today, the brand has been worn by Blackpink’s Lisa and collaborated with Disney on collections including the recent one in June featuring the characters from the Inside Out 2 movie.
Read more: Who are Thailand’s next-gen entrepreneurs and leaders shaping the future?
But before its international success, Veersaksri had to overcome several challenges. In her episode for Gen.T’s My First series, the 2024 Gen.T Leader of Tomorrow talks about preparing her company to take on major clients and why it’s okay to have a bad day. Here are some of the highlights from her interview.
Watch the My First series on our Instagram, Facebook or YouTube.
Her mantra for success
“The key to success is to never give up and work very, very hard. For Ravipa, we spend almost six months making each piece of jewellery. I believe this hard work is what our customers around the world love.”
Dealing with bad days
“It’s okay to fail; it’s normal to feel disappointed. But tell yourself it’s just a bad day, not a bad life.”
Read more: My First: How Tipsy Collective’s David Gan steered the business in turbulent times
Rising up to the challenge
“As a small company, sometimes the opportunities are too big for us. But we are a company with big dreams. Every day, we get ourselves ready for bigger opportunities, so that the next time opportunity knocks again, I will be a better version of myself.”
Ravipa’s big break
“Disney is a global brand and we are a local brand, so we were very nervous at first. At the time, I only had ten staff with me, that’s why it was hard for me to take on something big. But we did our best and everyone loved the collection. Now we have a chance to sell not only in Thailand but also internationally.”
Quotes are edited for brevity and clarity.
Meet more honourees from Thailand on the Gen.T Leaders of Tomorrow 2024.
NOW READ
Can sustainability exist in the world of luxury jewellery and watches? Here’s what the experts say
Why this founder is championing Asia’s artistic brands
How this Thai entrepreneur wants to power the cleantech revolution
Topics
Tatler Gen.T My First series
In Tatler Gen.T’s My First video series, we explore the milestones of the Gen.T Leaders of Tomorrow who are positively influencing the region, setting a path for those who will follow in their footsteps.
Work
Based in Singapore, Valerie Lim is the digital editor for Tatler Power and Purpose, Tatler Asia’s dynamic platform spotlighting industry leaders across the region. Valerie leads the charge in shaping the platform’s digital presence, from overseeing and producing website content to curating social media strategies.
With a finger on the pulse of the region, she keeps an eye out for news and trends in business, innovation and leadership, ensuring the brand stays ahead of the curve in delivering stories that inspire and inform its community of changemakers.
About
Prior to this role, she worked in marketing and communications. She considers herself Singaporean at heart and international by passion. You may recognise her from her 15 minutes of fame when she was crowned Miss Universe Singapore 2011. When she is not at her desk, you can find her in the gym or at a yoga studio.
Connect with her via Instagram @msvalerielim, LinkedIn or send press materials, and media invites to valerie.lim@tatlerasia.com
