Jason Zheng, co-founder and CEO of services marketplace Toby, explains why customers must always come first and reveals his business wisdom for all
In the What Matters To Me series, a Gen.T honouree describes what they do, why they do it and why it matters.
From sourcing magicians to hiring plumbers, there are few needs that aren’t catered for by Toby. The online platform, founded by Jason Zheng in 2016, takes the stress and hassle out of booking services, and connects vetted and skilled professionals with customers. Zheng started his career in investment banking before turning his hand to tech startups. Here, he reveals why he always felt that entrepreneurship was his destiny.
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Toby solves the issue of trying to find qualified local service providers. Finding a handyman or cleaner is [traditionally] a hassle. So we built a platform where you submit a request for, say, a handyman, and handymen on the platform are notified and can submit a quotation. We have about 400,000 registered users and get about 1,000 service requests a day. Service e-commerce was affected by Covid. But there were positives as well: people saw the benefits of booking in advance for categories like hair salons.
The biggest contributing factor to Toby’s growth is being customer-centric because the biggest value-add for merchants is helping them find customers. We simplify our product and provide the best merchant account services possible, so that they’re sticky on our platform, and they know how best to use it to gain more business. We also help them accumulate reviews, which helps users make better hiring decisions.