Cover Franco Varona, co-founder and managing partner of Foxmont Capital Partners

Franco Varona, who co-founded Foxmont Capital Partners, explains why the Philippines is worth investing in and how to tell if a tech startup is worth an investment

Franco Varona is a prolific name in the Philippine startup scene. Part of the 2023 Gen.T Tribe, the panel of industry experts that decide who makes it to this year’s Tatler Gen.T List, he is also the co-founder and managing partner of early-stage venture capital firm, Foxmont Capital Partners. The company has under its belt an impressive portfolio of the country’s most recognisable technology startups. These include food and lifestyle partner, Booky, popular cloud kitchen, Kraver’s Canteen, and coffee behemoth, Pickup Coffee.

“Our fund’s philosophy is being a fund for entrepreneurs by entrepreneurs,” says Varona. “The value of having a local VC on board is that we understand first-hand the entrepreneurial challenges in the Philippines.”

Below, Varona shares his optimistic outlook on the Philippine economy and how Foxmont Capital Partners is providing Filipino solutions to Filipino problems. 

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How did you get into venture capital and what do you enjoy about it?

Franco Varona (FV): We started the fund in 2018, after realising that there was a large gap in the Filipino startup ecosystem—the lack of independent venture capital. The ecosystem was previously dominated by corporate-linked venture capital firms. Independent venture capital means entrepreneurs and founders have more choice in how they raise their money and capital can be given for unrestricted growth.

I see venture capital funding as nation-building. We empower entrepreneurs to build their businesses. These businesses then allow for hundreds or even thousands of employees to be hired, for customers to be empowered with more choices, or for businesses to have more services available to them. All of this helps contribute to the growth of our economy. As a firm, we provide value to all our stakeholders: to our founders, our limited partners and the greater ecosystem as a whole. This makes me sleep extremely well at night. 

What principles guide your investments? 

FV: The Philippines is by and large a consumer-driven economy. Because of that, we tend to currently favour consumer-facing businesses. Two great examples are Pickup Coffee, co-founded by 2023 Gen.T honouree Jaime González Fernández, and Colourette, founded by 2022 Gen.T honouree Nina Ellaine Dizon-Cabrera.  

However, we do understand that emerging markets generally follow the same trend. First, the consumer must trust new local brands. Next, the consumer brings that trust to their SMEs and enterprise businesses. Thus, we always look ahead to the next steps. We foresee that in the near future, there will be more B2B or SaaS-type businesses coming out of the Philippines. 

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What kind of businesses would you like to see more of in the Philippines?

FV: More locally built and funded businesses. We want to see a business that is designed as a Filipino solution to a Filipino problem. There are many advantages to starting up in the Philippines. We have one of the youngest populations in the region, which has as many smartphones as in Indonesia; we are one of the most connected populations in the world, with 75 percent of our population using the internet versus 63 percent of the rest of the world’s population. 

How can you tell if an investment will be worthwhile?

FV: Early-stage investing is all about having faith in our entrepreneurs. As a team, Foxmont works very closely with the founders before we decide to invest. We are there with them every step of the way. From understanding their projections to looking at their P&Ls with them, Foxmont is there. We even go so far as to size the market to ensure that the founder’s total addressable market (TAM) is large enough for the effort to reap significant rewards.  

It is through this process that our team gets to learn a lot about the founder and the business they intend to build. We like founders who either have a background in their chosen industry or vertical or show extreme resilience and flexibility in addressing a challenging market.  

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What did your biggest investment failure teach you? Are there common mistakes founders can avoid?

FV: Every early-stage business and founder should be flexible enough to adapt to ever-changing market conditions, especially in emerging markets like the Philippines. Some investments were simply not able to adapt quickly. But we do see a new generation of Filipino entrepreneurs that are much more flexible and willing to listen to their key stakeholders. We are excited to be part of a future built by these up-and-coming changemakers.

Are you worried about the current economic climate? How is that influencing your investment choices?

FV: It is interesting to note that the amount of regional funding the Philippines has received year-on-year is increasing steadily. If you compare the percentage growth of total investments put into startups in the region in 2020, the Philippines was 2 percent of the total. In 2021, it was 5 percent, and in 2022, that number jumped to 9 percent of the total investment amount. In other words, the Philippines is increasingly becoming a more valuable place to invest.  

This tracks with the fact that the Philippines is now the fastest-growing e-commerce industry in the world. Currently, it has one of the fastest GDP growth rates per quarter since the pandemic. This is an indicator of a very healthy economic climate, relative to the rest of the region. As a result, we are very focused on our investment mandate: to invest in Filipino solutions to Filipino problems. As our economy grows, so must our locally founded businesses, and Foxmont is well-positioned to be there for our entrepreneurs.

What is the most important quality a venture capitalist needs to possess?

FV: Optimism. Venture capitalists must have faith in the entrepreneurs they work with. To be a VC, one must always be able to look at the bright future ahead for the companies funded and the ecosystem as a whole.  


Discover the startup founders on the Gen.T List 2023.

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