Car e-commerce platform Carsome, co-founded by Eric Cheng, who is a 2021 Gen.T honouree, announced its appointment of football legend Eric Cantona as brand ambassador.

Cantona will actively participate in the company’s upcoming promotional activities in 2022, including advertising campaigns in Malaysia, Indonesia and Thailand, Carsome said.

Cantona, often dubbed “King Eric” by fans, remains an influential figure in the world of football and was instrumental in the revival of Manchester United in the 1990s. Cheng explained that Cantona’s relentless spirit to go above and beyond for football fans matches Carsome’s drive to elevate the car buying experience for its customers in Southeast Asia.

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“We are excited to have Eric Cantona onboard as Carsome’s brand ambassador. I believe Eric’s personification of victory and fearlessness displayed throughout his life and career will bring us to even greater heights in the used car market as we continue to deliver trust, transparency and choice to our customers,” he said.

Cantona said in a press statement, “I am pleased to see the progressive and innovative work done by a market-leading Southeast Asian brand. I am confident that our partnership will introduce more car buyers to high industry standards set by Carsome.”

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