Emperor Group’s first cinema in Hong Kong is bringing the global trend of luxe screening rooms to the city. Emperor’s Alex Yeung explains how
As corporate executive of Hong Kong conglomerate Emperor Group, Generation T lister Alex Yeung is used to executing large-scale projects and helping create firsts for the city.
At the end of 2017, he added yet another when the group opened Hong Kong’s first ultra-luxe movie theatre, Emperor Cinemas, in Central’s historic Entertainment Building. As well as plush seating and a host of perks, the cinema features a gourmet concession stand, Roomsbar, operated by restaurant group Maximal Concepts.
In response to a global slow-down in cinema ticket sales, fuelled in part by the rise of on-demand streaming services, cinemas have started to adapt. Increasingly, movie theatres are turning into holistic lifestyle destinations, offering a more premium experience as an alternative to Netflix and chill.
Emperor Group is the first in Hong Kong to latch on to this global trend, bringing a new cinema experience for the city’s film fanatics. “We can all go home and watch a movie on our iPad, but coming here is a different experience,” says Yeung. Here are four ways Emperor Cinemas was built to stand out from the crowd.