Blue Ocean Strategy
by W. Chan Kim and Renée Mauborgne
"It gives you a new perspective to learn from, and offers advice on differentiating yourself from competitors and creating value by thinking outside the box."
Who is reading it Brian Chua, CEO of Tsuta Global
What it is about The global bestseller challenges traditional competitive strategy, urging readers to chart their own path to success, where the competition isn't. The book is the culmination of a decade-long study of 150 business strategies across 30 industries, and presents a systematic approach to competition by creating "blue oceans" instead of plunging into a "red ocean of rivals fighting over a shrinking profit pool". The book has sold over 3.5 million copies.