Jemina Ty of Philippine swimwear brand, Blackbough Swim, tells us how she has kept her business inclusive through its designs and thriving through the years
From its inception, Blackbough Swim has developed a reputation amongst its customers for producing swimwear that is flattering and durable. Based in the Philippines, they have close to a million followers on Instagram and are currently distributed in boutiques across Asia, Europe and the United States.
Though a fairly young brand—less than ten years old—they have already been spotted on international personalities such as Nina Dobrev, Bretman Rock, Vanessa Hudgens and Elsa Hosk. Recently, Blackbough Swim also became an official collaborator with the drama series The Summer I Turned Pretty.
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Jemina Ty, the brand’s founder, CEO and creative director, has been outspoken about her love for swimwear and her passion for the ocean. It is this same drive that has helped her build a brand that is young, fun and feminine.
Blackbough’s attention to detail is evident. From their signature hardware to the textured wicking fabric used, each item is carefully thought through and well-researched before going into production. The young entrepreneur tells us more about how she runs her business and how her style has led her business to the forefront of the swimwear industry.
Describe your style as a designer.
Jemina Ty (JT): As a designer, I try to veer away from doing anything too trendy. Instead, I try to find inspiration from all the things around me. Whether it’s travel locations, interiors, my friends or moments in my life, these are translated into the prints and designs you see on our website.
What motivates you to keep Blackbough Swim going?
JT: One of my biggest motivators would definitely be the Blackbough Team and the community we’ve built. Despite the struggles we’ve faced throughout the years, everyone has and continues to pour so much love, care and time into the brand. This really fuels and motivates us to keep going and striving for more!
Does body positivity and inclusivity play a role in your business? If yes, how so?
JT: When designing, I make sure all the pieces I create are fun, flattering and versatile. Our designs are always wearable, functional and flattering for every type of body. Creating swimsuits that cater to different body types is something very important in my design process as I value inclusivity and want everyone to feel confident when wearing our bikinis.