The mixed reality show is divided into three chapters that revolve around the role of Web3 in creating a better, more sustainable fashion industry

Circular fashion platform Spin by Lablaco has organised a phygital exhibition at Paris’ Galeries Lafayette titled Web3 Fashion: The Origin Story

The exhibition utilises augmented reality (AR) and virtual reality (VR) tools to deliver an immersive experience into the fashion’s waste problem and how Spin by Lablaco thinks Web3 technologies can fix it. 

The Spin + CFS Hub by Lablaco exhibition is divided into three chapters. Visitors start off by walking through a tunnel that raises awareness about fashion waste and how it can be upcycled into items of value. To illustrate this, posters were gathered from the Parisian streets and plastered to the walls of the tunnel to create a mural.

'gallery right' 'gallery right'
'gallery right' 'gallery right'
Photo 1 of 3 The first chapter of the exhibition, The Dream (Photo: Andrew Barber/Omnistyle)
Photo 2 of 3 The second chapter of the exhibition, New Perspective (Photo: Andrew Barber/Omnistyle)
Photo 3 of 3 The final chapter of the exhibition, Come to Life (Photo: Andrew Barber/Omnistyle)

In the next section, VR headsets transport visitors to a desert, where they can try on wearables that can be purchased physically and digitally. Finally, visitors will come to a wall of screens, where they can scan a QR code to explore the products in AR. The products are made-to-order to avoid deadstock.

On the Spin app, visitors can also explore each product’s provenance, environmental impact and customer ownership timeline thanks to blockchain technology. 

The exhibition runs from January 4 to 26 at Galeries Lafayette Champs-Elysées in Paris.

Lablaco was founded in 2016 by Gen.T honouree Kuo ShihYun and her business partner Lorenzo Albrighi. Since it started, its mission to build a digitised circular economy has led to partnerships with more than 100 companies, including Kering, Meta, Dapper Labs and Crypto.com.

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