To the casual observer, Mark Soetantyo’s typical day at work may look like a dream. As the managing director of Blue Waves, the holding company for Rumours Beach Club, it is not unusual to see him by the poolside.
The reality of the job is of course, not so simple. The Rumours brand is, in Soetantyo’s own words, “mostly recognised as young, energetic and playful”, but keeping it this way is certainly no child’s play. “Weekday visits turn into work visits even if I am wearing my swimming trunks,” he jokes.
The Singaporean public got acquainted with Rumours Beach Club only a little more than two years ago when it opened here in 2019. To Bali regulars, however, it may be a familiar name, having established itself almost 15 years ago on the Indonesian island.
“When the opportunity arose to operate a beach club in Sentosa, it was an easy decision for us,” recalls Soetantyo. “The original Rumours outlet was a standalone bar, but we believed that the brand could stand out from others by offering a beach club environment.”
With the expansion of the concept from bar to beach club, came an expansion in the target market. “We wanted to cater to a broader audience, from families to young adults, so we ensured that the club design correlated with this."