The Macallan Special
Two renowned global brands collaborate in an ambitious campaign aimed at changing the world for the better
Single malt Scotch whisky The Macallan and luxury British marque Bentley have joined forces in a unique partnership to develop their joint vision of a sustainable future.
Through uniting The Macallan’s mastery of whisky-making with Bentley’s expertise in manufacturing luxury cars, the collaboration aims to create immersive experiences and inspirational products delivering timeless luxury, all balanced with a commitment to a more progressive world.
The global brand partnership was unveiled on July 6 at The Macallan Estate in the Speyside region of Scotland, alongside the launch of a new Hybrid Bentley.
“The Macallan and Bentley Motors each have a rich heritage, and shared values of mastery, craftsmanship, creativity and innovation. Our collaboration presents a remarkable opportunity to compare our time-earned knowledge and learn from each other. We will generate fresh and contemporary thinking around our consumer engagement, our exceptional experiences, and ultimately our products,” says Igor Boyadjian, The Macallan's managing director.
“A key focus of the partnership will be our commitment to a more sustainable future. The breath-taking natural landscape at The Macallan Estate provides the perfect platform for us to embark together on this exciting and extraordinary journey.”
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“Transforming Bentley into the world’s most sustainable luxury car company is an exciting journey, and I’m delighted to be working with The Macallan with one common goal— to both lead our fields as we work towards a more sustainable future,” says Bentley’s chairman and chief executive Adrian Hallmark.
These efforts are part of Bentley’s Beyond100 strategy, which sees the company becoming the world’s leading sustainable luxury mobility company, It focuses on three core elements – Bentley’s products, its people and its facilities.
Commitment to sustainability has long been a constant guiding principle for The Macallan. As part of its global charitable outreach programme, the brand supports a number of organisations, including City Harvest London (London’s first large-scale food redistribution charity) and the Guggenheim Museum.
Its distillery, launched in 2018, derives 80 per cent of its energy from renewable and non-fossil fuel sources. Its water management system holds a rating of 'Excellent' from the Scottish Environmental Protection Agency.
See also: Bentley Earns Carbon-Neutral Certification For UK Headquarters