Despite the current challenges, independent food and drink businesses are rallying to bring much-needed joy to those working tirelessly to contain the spread of the coronavirus
Fear surrounding the struggle to contain the coronavirus Covid-19 outbreak has impacted many businesses, particularly those in the local food and beverage industry. Yet, despite the uncertainties they are facing, a few F&B brands are working together to thank the unsung heroes at the National Centre for Infectious Diseases (NCID) by funding meals for everyone working at the centre.
“I believe that in times of crisis, we see the best in people,” shares Han Liguang of Michelin-starred restaurant Labyrinth, who initiated this campaign and got the folks at Keng Eng Kee Seafood (KEK), Jam At Siri House, Sanity Coffee and Pezzo Group to join forces.
To raise funds to purchase food from KEK and Pezzo Group for the NCID staff, Labyrinth is contributing $20 per dinner customer, $80 for every bottle of corkage charged and $40 for each bottle of wine sold; NCID staff will also enjoy 20 per cent of their lunch and dinner bill at the restaurant.
(Related: How Are Luxury Brands in Singapore Coping with the Novel Coronavirus Outbreak?)
Similarly, chef Tan Huang Ming of Jam At Siri House is hoping guests will appreciate the added allure of its Jam And Toast dessert, and newly launched Lounge Cocktails; the restaurant has pledged to donate 50 per cent of the sales from the former, and 30 per cent of sales from the latter.
“A tasty meal sent with love is our form of thanks to the hardworking staff who provide our society with peace of mind,” he adds. “Working in the F&B industry has provided us with so much joy, and I hope that in our own small way we can contribute meaningfully to the people that work hard on the frontlines.”