The toll that local businesses have had to bear in the wake of the Covid-19 pandemic is unprecedented, with some of the worst-hit operating in the F&B industry. Thankfully, amid their struggles, we are also seeing community support like never before. Launched today (April 16), TripAdvisor’s #LoveYourLocalSG advocacy campaign is the latest example, a first in a series of initiatives by the global travel guidance company to support the hospitality industry, and it’s expected to last through the year.
“We are confident the travel industry will eventually pick up again but in the meantime, Tripadvisor, as an influential global business, has an important role to play in helping consumers and partners throughout this crisis and as the industry moves towards recovery,” shares its vice president of business operations and strategy in Asia Pacific, Jane Lim. She also notes how the campaign aims to inform consumers of ways to support local businesses during this time of social distancing “and offer businesses options to provide their services responsibly”.
Not surprisingly, the microsite currently features a broad selection of predominantly takeaway and delivery deals from a long list of restaurants and partners like Chope, Burpple, Shopback GO and Shopee. The list of offers will be refreshed weekly, as will curated content on trending topics. Businesses looking to feature a promotion are also encouraged to get in contact. In fact, the site’s “takeout and delivery” tool lets owners easily mark their restaurants as such, so that consumers can easily identify businesses that offer these services.
Partner businesses agree that it’s a win-win situation. “ChopeDeals offers off-peak dining deals, which encourage customers to takeaway during less crowded periods through time-based discounts,” Chope CEO Arrif Ziaudeen expounds. Restaurants can also manage their listing and choose to highlight unique products such as gift cards at no cost.