Tasteless Food Group, helmed by Paw, houses a group of progressive restaurants and contemporary F&B concepts that aim to modernise, uplift and better the Philippine culinary landscape. With a focus on casual concepts, Tasteless has brought us the likes of: The Grid, Off Grid, Bad Bird, Poison Doughnuts, Pizza Express, Hanamaruken Ramen, Scout’s Honour, and more!
Tasteless doesn’t just build restaurants: we focus on innovation, design, and creativity in food. We want to lead the restaurant industry by pushing what’s possible.
- Tasteless Food Group
At first glance, Paw is shy and reserved. But don’t let that fool you. He is extremely business savvy and has a keen eye for spotting trends. He found success with his tech and gadgets brands Digital Walker and Beyond the box, where many of us flock to for our computer, phone and music needs. Having started small, working in computer stores in his early days, he climbed the ranks and is a self-made inspiration.
Paw co-founded the now notable design hub Hydra off the ground. This artists hub brings together 4 independent design groups, melding talents from the worlds of graphics, animation, interior design and branding, to help companies better position themselves and their products. Clearly, this man knows potential when he sees it. It is apparent that he is passionate about infusing freshness and creativity into the Philippine market and boy are we glad.
Transitioning to the dining space was another entry into a new industry for Paw – one that he seems to conquer step by step. In fact, it is the industry he is most involved with today, responsible for many of the restaurant brands that we so often order from. Tasteless Group has skillfully adapted to the many changes that 2020 has thrown our way, setting examples that we can learn from.
We talk to Charles Paw to get some dining industry insights and words of advice:
How did the dining scene change for you/your company in 2020?
Just like with other restaurants and businesses in the food industry, we had to shift towards takeout and delivery as [fewer people are dining out.] We focused on making sharing-sized food people can take out and have delivered to their home as well as ready-to-cook meals and DIY kits so they can have their favourite dishes as fresh as possible without dining out.