"Our target market ranges from 35- to 40-year-olds; namely millennials who are more concerned about the environment," explains Wu. "Today’s consumers seek sustainable solutions and are moving towards accountability, which is what Ento is trying to achieve."
What we’re trying to do is to provide the food of the future.
Less a harbinger of doom and more a man of common sense, 26-year-old Wu, who spends his leisure time studying food supply chains, says, “Climate change is such a big issue that it is almost impossible to wrap our heads around it. Nevertheless, it has affected global weather patterns, causing unexpected droughts or the polar opposite by way of flooding."
While most food supply chains depend on fair weather for plentiful harvests, insect farming can happen anywhere and at any time. "Indoor insect farming produces a more stable supply chain. It also requires less feed, water and land while emitting far fewer greenhouse gasses compared to traditional livestock methods. Not to mention that our products contains neither antibiotics nor steroids."