Cover Brad Pitt is the new face of Italian appliances brand De'Longhi
Brad Pitt is the new face of Italian appliances brand De'Longhi
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As the new face of De’Longhi, the actor marks his collaboration with the brand by starring in the new Perfetto global campaign
Smooth, sophisticated, and full of surprises, American actor and film producer Brad Pitt exudes a star persona that is charismatic and alluring. These factors make him the perfetto [perfect in Italian] partner for Italian domestic appliance giant De’Longhi. The 57-year-old will star in De’Longhi’s first global campaign aptly named Perfetto. Drawing on the brand’s origins from Treviso, Italy, the campaign spotlights its mastery with coffee—from bean to cup.
De’Longhi and Pitt are both masters of craft in their respective trades. The former’s elegant aesthetics and drive towards innovation perfectly complement the bold and relentlessly creative aspects of the latter’s personality.
See also: Brad Pitt, Bong Joon-Ho and More: A-List Celebrities to Present at the Oscars 2021
With an easygoing and mellow charm, Pitt fronts the campaign by offering a glimpse into the different facets of his everyday life. The camera follows the actor as he runs errands, which includes servicing his beloved motorcycle—he is a known fanatic—and purchasing fresh coffee beans. Back home, ever the tastemaker, Pitt reaches for the sleek Dinamica Plus coffee machine to make an aromatic cup of brew for himself.
The short commercial film for the Perfetto campaign showcases a glimpse into Pitt's daily life
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De’Longhi has long proven its prowess with its wide range of coffee makers, and the Dinamica Plus machine further exemplifies its expertise. The fully automatic bean-to-cup appliance combines the convenience of a machine with the skill of a barista for one to effortlessly produce a smooth cuppa. With the latest integrated grinding technology, the coffee beans are always freshly ground with the grinding level adjusted to your preferred taste. Also, convenience is at your fingertips with a simple touch required to create a wide range of coffee beverages. Perfect for both regular drinkers and connoisseurs, the machine’s sleek design and innovative capabilities elevates the everyday experience.
Above Pitt's forward-driven and multifaceted capabilities is echoed by De'Longhi's brand hallmarks
Pitt's forward-driven and multifaceted capabilities is echoed by De'Longhi's brand hallmarks
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Besides the actor, the campaign film also boasts an impressive roster of notable names from Hollywood. Directing the short flick is Oscar-winning director Damien Chazelle, renowned for his critically-acclaimed films Whiplash and La La Land.
Joining Chazelle are two of his long-time collaborators: award-winning Swedish cinematographer Linus Sandgren, whose stunning oeuvre includes the upcoming James Bond film No Time to Die, serves as the director of photography, while American film composer and television writer Justin Hurwitz, who won two Academy Awards for his work on La La Land, produces the score for the campaign.
Australian photographer Lachlan Bailey, known for his collaborative work with illustrious brands worldwide, has been tapped to capture Pitt’s magnetism in stunning still visuals.
Above Whether you're an everyday drinker or home barista, the Dinamica Plus machine is perfect for you
Whether you're an everyday drinker or home barista, the Dinamica Plus machine is perfect for you
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On the partnership, Pitt comments: “De’ Longhi’s attention to detail makes me appreciate the brand even more. That sort of thoughtfulness is a distinctive value of Italian design—how you design something for the people who are going to experience it. Certain details might not be immediately obvious, but in the end, there's a profound effect on you and your life.”
De’ Longhi’s attention to detail makes me appreciate the brand even more. That sort of thoughtfulness is a distinctive value of Italian design—how you design something for the people who are going to experience it.
To further add to your coffee experience, De’Longhi has also launched a virtual coffee lounge and blog. Through the site, you can elevate your brew experience with curated tips, immerse yourself in a wide array of brewing methods, and attend exclusive workshops and events.
Learn more about the De'Longhi Perfetto campaign here, and shop for the Dinamica coffee machine and other appliances here.
