Interior at Pine & Co
Nuruk at Pine & Co
Yogurt at Pine & Co
Soboro at Pine & Co
Shiso at Pine & Co
Interior at Pine & Co
Interior at Pine & Co
Interior at Pine & Co
Interior at Pine & Co

Bars

Pine & Co

Seoul, South Korea

Pine & Co is a hidden gem that takes guests on an immersive cocktail journey

 

Pine & Co is a hidden gem that takes you on a journey through a cocktail experience centred around classic flavours, infused with cultural and musical inspirations. The journey begins as guests navigate through an old alleyway and pass through a series of four doors. A traditional Korean gate leads to a bar that feels like a modern living room, blending comfort with a touch of sophistication, while the ambience shifts with the lighting and music. Beyond the physical space, the bar offers an adventure in the metaverse, where guests can play cocktail-related games, explore the bar in virtual reality and receive personalised menu recommendations.

Tatler Tip

Embrace the digital side of Pine & Co by scanning the QR codes to access the metaverse, where you can explore the bar’s virtual world and enhance your cocktail experience with interactive games and personalised recommendations.

Must Try


  • Nuruk
  • Yogurt
  • Ant love Corn

Awards


2025

Tatler Best 100 Bars Asia-Pacific

2024

Tatler Best Asia 100 Bars