Following a two-year renovation, Dior's headquarters in Paris will be reopening with a new restaurant designed by architect Peter Marino and helmed by French chef, Jean Imbert. The restaurant will be part of the six-storey historic building located at 30 Avene Montaigne. While Dior didn't mention an exact reopening date, it said that the headquarters would be "reinvented" but have yet to reveal the name and exact location of the restaurant inside the building.
Imbert is the winner of the Top Chef French edition in 2012 and spearheads several restaurants including Mamie par Jean Imbert, which serves dishes inspired by Imbert's grandmother. He also runs Swan in Miami and To Share in Saint-Tropez with musician Pharrell Williams. Meanwhile, Marino is also designing the first Paris branch of high-end seafood restaurant, Langosteria.
The opening of the new restaurant marks yet another addition to LVMH's venture into hospitality following the upcoming reopening of the billion-dollar department store, La Samaritaine in Paris, where Langosteria will be located in. LVMH is diving into hospitality as luxury consumers look for more fine dining, holidays and luxury experiences instead of just pure high-end shopping.
This new restaurant is Dior's sixth restaurant following Café Dior outposts in Tokyo, Seoul, Miami and Honolulu. Founder Christian Dior also has a palate for good food with the fashion house releasing a cookbook in 1972. "One of the reasons he chose to have [Dior headquartered] on Avenue Montaigne was that it was also home to the Plaza Athénée, where he liked to go to eat," said Soizic Pfaff, director of the Dior Heritage archive division, to WWD.