Celebrated snack brand, Baken, introduces Baken 1104, a tasty platform designed to bring you fine dining events, foodie experiences and more
The homegrown brand Baken, founded by Rachel Carrasco in 2022, has made waves in the F&B scene as of late, turning heads and striking the curiosity of foodies and culinary professionals alike. Aside from the launch of their signature product line (Real Bacon Crisps, Bacon Jam and Bacon cookies), they now debut Baken 1104, an ambitious new platform designed to be a culinary playground for chefs. With Baken 1104 the brand aims to leap beyond its cult-favourite snack status and cement its place as a pantry essential—versatile, elevated and impossible to ignore.
What began as a small snack brand is now making global noise, rewriting the rules of snacking with every bite. Now, it proudly launches Baken 1104, marking the next chapter in its evolution. Named after the postal code of the brand’s first-ever research and development home here in the Philippines, this concept is designed to be a boundary-pushing dining series.
Above Rachel Carrasco, founder of Baken

Above The launch of Baken 1104 with chef Johanne Siy and Jordy Navarra
Baken 1104 is a fresh platform that takes us into the Baken universe. It delivers indulgent, innovative, playful yet premium limited-edition F&B moments that reimagine bacon as more than just a breakfast staple. The goal? To disrupt expectations, expand the narrative around Filipino food and showcase bacon’s full potential across every meal and culinary context. “We have been able to break the mould in terms of meat snacking, so now the idea is looking to the meat itself for inspiration and explore how versatile it can be,” says Carrasco. They’re cultivating an ecosystem beyond the product to introduce the brand to us as a character, colouring in a picture of the Baken lifestyle. “It’s about conviviality and togetherness. [Food] brings everyone together,” Carrasco exclaims.
For the first-ever Baken 1104 event, Carrasco tapped two Filipino culinary powerhouses, the Singapore-based chef Johanne Siy of Lolla (Asia’s Best Female Chef 2023) and our very own chef Jordy Navarra of Toyo Eatery. They were challenged to produce a finessed four-hands dinner experience inspired by Baken at Toyo Eatery in Karrivin Plaza. “I love food. I love to eat,” Carrasco says, beaming with excitement. She handpicked Siy and Navarra not only for their culinary prowess but also because their collaboration is highly symbolic of the brand’s origin story. “The Philippines is where I'm from, but Singapore is where I've lived for more than a decade now,” she notes.

Above The launch of Baken 1104 with chef Johanne Siy and Jordy Navarra

Above The launch of Baken 1104 with chef Johanne Siy and Jordy Navarra
This merging of talent brings worlds together, all while celebrating global Filipino talent. These two showstopping chefs explored Baken in all its forms, pushing themselves creatively and finding meaningful ways to integrate its crisps, jam and cookies into their fine dining menu. From Baken’s final snack products to even utilising ingredients used in their manufacturing process, Siy and Navarra unpacked the possibilities of Baken. What they developed was a playful, bold and fearless menu that embraced its versatility.
“We took inspiration from not just the actual product, but the processes they used to make the product. In the menu, you’ll see elements that we use that are their raw bacon before cooking the crisp, the actual crisp bacon product itself, the seasoning mix they use too,” Navarra elaborates, dissecting their process.
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Above The launch of Baken 1104 with chef Johanne Siy

Above The launch of Baken 1104 with chef Jordy Navarra
The concept behind this dinner by chefs Siy and Navarra is modern nostalgia. “Everything is all about a taste of home. In this menu, you will see a bunch of Filipino classics as well, and you'll also see some of my childhood favourites in the menu,” Carrasco explains. While paying homage to nostalgic flavours, nothing was traditional—everything was reimagined and modernised.
“This pushed the limits of creativity for us because it’s a product that’s already made, you know? So, we had to think, how do we incorporate that? Usually, we start from scratch, do our own sauces, all our own stuff, right? But to incorporate a product that has its own flavour profile into something that you’re doing was very challenging. It was a fun creative challenge for us,” Siy recounts.
This immersive experience began with a street food-inspired presentation in the Alley outside Toyo, along with a stall sharing two cocktails: a lambanog slushie with coconut and mango, topped with Bacon Cookies, and lambanog on the rocks paired with Real Bacon Crisps. The street-food bites featured savoury fish balls which mimicked sausage, paired with a gooey Bacon Jam sawsawan. A smoked bacon and fermented pork empanada with pechay and a crispy exterior of Panaderya’s signature sourdough starter was up next, and the last bite was a soft piaya with Real Bacon Crisps and a zingy sambal.
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We moved into Toyo’s main dining room to indulge in a kamayan feast. From a kueh pie tie popper with kesong puti and Bacon Jam, to crispy fried oysters topped with Real Bacon Crisps and keso, the main feast kicked off with a tasty bang, even dropping a baconsilog bite.
A piping-hot serving of pandan rice wrapped in banana leaf was presented. Tableside, servers detailed the dish and carefully topped the steaming fragrant rice with crunchy artisanal dried fish, glazed fish jerky and Real Bacon Crisps, all paired with suka infused with bacon fat.
A refreshing sinuglaw with tuna and inihaw na Real Bacon Crisps with a splash of calamansi brightened the palate before we dug into a briney and oceanic crab relleno with cous cous, aligue and Bacon Jam. “I love the jam, because for me, it’s so versatile—the sweet and sour. There’s a lot of umami in it, which goes really well with a lot of the dishes that I always like to cook, so it was very natural for me to incorporate it in my cooking,” Siy shares.
Their crispy bisugo with pickled wild garlic was complemented with Bacon Jam and chilli-garlic, while a bowl of hot hinalabos na hipon was served after being cooked in bacon water. Another intriguing bite that met the table was the delightfully chewy yet soft, grilled squid with etag and bacon patis. Earlier, the Toyo team carefully roasted a crispy Cebu-inspired lechon, marinated in Baken’s new and improved original flavour seasoning (launching in 2026). At dinner, it was chopped up, served glistening and full of character.
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All guests then traversed the stairs to meet in the upstairs private dining room, which featured an impressive DIY dessert buffet, complete with a varied selection of kakanin and halo-halo (all made with Baken, of course).
As the first-ever Baken 1104 concluded, guests relished in the memory of each flavour-forward dish, impressed at this celebration of local craftsmanship and creativity. Navarra and Siy successfully reimagined the possibilities of Baken through each elevated application. Through Baken 1104, Carrasco steadfastly continues to build immersive touchpoints, further connecting with Baken’s audience.
Stay tuned and expect more epicurean events and storytelling moments that bring Baken to life.

Above The launch of Baken 1104 with founder Rachel Carrasco, and chefs Johanne Siy and Jordy Navarra

























