Cover With thick cracking Belgian chocolate, and personalised indulgence, Magnum returns to KLFW 2025 in spectacular style
With thick cracking Belgian chocolate, and personalised indulgence, Magnum returns to KLFW 2025 in spectacular style
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With thick cracking Belgian chocolate, and personalised indulgence, Magnum returns to KLFW 2025 in spectacular style
This August, pleasure comes dressed in layers—of thick, cracking Belgian chocolate, smooth panna cotta ice cream, and strawberries rippling through every bite. It is indulgence reimagined, and it is happening where fashion meets flavour. For one delicious week, Magnum joins forces once again with Kuala Lumpur Fashion Week (KLFW), bringing its signature elegance, premium craftsmanship, and immersive indulgence to the city’s most stylish affair.
In a celebration of taste, texture, and creative expression, Magnum’s partnership with KLFW 2025 is more than a collaboration—it is an invitation to immerse yourself in both style and satisfaction. Whether you are front row or just in the know, this is your chance to experience pleasure without limits.
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Where fashion meets flavour
Above From August 4-10, KLFW guests will be treated to an indulgent experience unlike any other
From August 4-10, KLFW guests will be treated to an indulgent experience unlike any other
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KLFW has always been a runway of innovation, and Magnum’s presence this year elevates the experience in a way only it can. From August 4-10, guests of KLFW will be treated to an indulgent experience unlike any other, as Make My Magnum returns with a bold new twist.
Imagine this: You have just stepped out from an exhilarating runway show. The music still hums in your ears, the models' silhouettes lingering in your mind. And right there, like the final accessory to your night, is the Make My Magnum station—an interactive dessert bar where you customise your own ice cream creation, crafted exactly to your taste.
Choose your toppings. Pick your drizzle. Then watch as your personalised creation comes to life—coated in Magnum’s signature thick, cracking chocolate that announces itself with an irresistible snap. It is a moment of pure indulgence and a statement of pleasure, crafted just for you.
A premium collaboration
Above This year at KLFW sees the debut of Magnum Strawberry Panna, crafted with premium ingredients
This year at KLFW sees the debut of Magnum Strawberry Panna, crafted with premium ingredients
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It is no surprise that Magnum is a proud partner of KLFW. Both are driven by the same creative pulse: bold ideas, premium execution, and a desire to push boundaries. Magnum has long cemented itself as an icon of luxury in the world of ice cream, and its continued presence at KLFW underscores its relevance not just in food, but also in lifestyle and fashion.
This year, the synergy is even stronger, thanks to the debut of Magnum Strawberry Panna—a new variant that is already turning heads. A sensual swirl of velvety panna cotta and fruity strawberry ice cream, coated in Belgian milk chocolate and real strawberry pieces, it is a flavour that begs to be savoured.
Crafted with premium ingredients and a dedication to indulgence, Magnum Strawberry Panna is for those who seek something beyond the ordinary. It is not just about cooling off; it is about treating yourself—to something exquisite, something satisfying, something undeniably Magnum.
Customisation, cracked wide open
Above Magnum Strawberry Panna is a sensual swirl of velvety panna cotta and fruity strawberry ice cream coated in Belgium chocolate with strawberry pieces
Above The popular ‘Make My Magnum’ counter at KL Fashion Week 2025
Magnum Strawberry Panna is a sensual swirl of velvety panna cotta and fruity strawberry ice cream coated in Belgium chocolate with strawberry pieces
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The Make My Magnum experience at KLFW is not just about dessert. It is about design, discovery, and delight—values shared by both the fashion and food industries. Just as fashionistas customise their looks, Magnum lovers get to curate their own ice cream bars from start to finish.
Do you crave crunch or crave smooth? Nuts or berries? White chocolate or extra dark? The power is in your hands to create something truly yours. The act of designing your own ice cream bar becomes part of the indulgence itself—a multi-sensory journey that taps into taste, texture, and creativity.
And let us not forget the spectacle. This is KLFW, after all. Expect beautifully curated dessert moments, striking set-ups, and guests capturing their creations against backdrops of couture, lights, and high energy. Because in this world, pleasure should always be picture-perfect.
The aura of aspirational indulgence
Above It is no coincidence that Magnum continues to align itself with trendsetters and tastemakers at KL Fashion Week 2025
It is no coincidence that Magnum continues to align itself with trendsetters and tastemakers at KL Fashion Week 2025
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Magnum is more than a freezer-aisle favourite—it is a lifestyle marker. It is no coincidence that Magnum continues to align itself with trendsetters and tastemakers—from high fashion runways to global icons who champion freedom, self-expression, and a little indulgence now and then. You may have even spotted a certain global heartthrob in recent campaigns, Jackson Wang of Got7—someone known for breaking records and hearts. His presence mirrors what Magnum represents: premium appeal with an irresistible edge.
At KLFW, that edge is as clear as the chocolate is thick. Magnum proves once again that the pursuit of pleasure can be both elevated and accessible. It is in the way each ice cream is presented. In the way it cracks open. In the way every bite feels earned.
Don’t just watch—Indulge
With Magnum x KLFW 2025, you are not just attending fashion week. You are stepping into a universe where indulgence is the main event. From the thick cracking chocolate that defines the Magnum experience to the launch of its newest showstopper—Magnum Strawberry Panna—this collaboration promises a feast for the senses.
And let us be clear: this is not a treat reserved for the elite. The Make My Magnum experience is open to all KLFW guests for all seven days. That means seven days of free-flow indulgence. Seven days to express yourself through flavour. Seven days of satisfaction in every crack.
One chance only—make it yours!
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Credits
Images: Magnum Malaysia
About
Raisa, our Dining Writer, grew up in a multicultural household where food was more than just a meal—it was a way of expressing love. With Malay, Chinese, and Indian heritage, she was constantly surrounded by diverse flavors, home-cooked feasts, and the joy of sharing meals with family.
Her passion for food deepened during her studies in the UK, where she experienced vastly different dining cultures. A firm believer in the power of food to tell stories, she loves traveling, experimenting with local dishes, and uncovering hidden gems to share with others.
When she’s not writing about food, she’s likely munching on chips, chocolates, or whatever snack is within reach.
Work
Raisa covers all things food and drink, from emerging dining trends to timeless culinary traditions. She enjoys spotlighting new talent, discovering innovative menus, and sharing the best of the local dining scene with the world.
Follow her on Instagram @raisazulqaisar
