As Nobu’s Hong Kong outpost reopens its doors, we took a moment with the Japanese chef to talk about fond memories, darkest moments and the unwavering spirit behind his global empire
Nobu. It’s a name that speaks volumes, a singular moniker that refers to a culinary empire that has seduced taste buds worldwide. From the humble origins of Saitama in Japan, Nobuyuki “Nobu” Matsuhisa’s aspirations took him to the vibrant landscapes of Peru, where the fusion of his classic training with local Peruvian ingredients and flavours sparked the creation of his signature “Nobu style” cuisine.
His journey continued through Argentina and Alaska before he finally settled in Los Angeles in 1987 and opened Matsuhisa in Beverly Hills—a venture that captivated Hollywood and laid the groundwork for his global restaurant brand. It was the success of Matsuhisa and Nobu’s burgeoning friendship with actor and director Robert De Niro that led to the birth of the first Nobu restaurant in New York in 1994. An instant hit, Nobu became more than a restaurant; it became an international phenomenon which currently has 51 locations that span across five continents.
As Nobu Hong Kong reopens at Regent Hong Kong, we took a moment with the man himself to find out more. Read on to discover the indelible moments that have shaped his journey, the resilience that underpins the Nobu empire and the vision that drives his brand into the future.
See also: Hong Kong’s newest restaurants and bars to visit in November 2023

Above Nobu Hong Kong
In your own words, how would you describe what “Nobu style” cuisine is?
Nobu style is based on my journey which started in Japan and took me to the United States and Peru. It is a culmination of the flavours, culture and most importantly the people I have met along the way.
With the reopening of Nobu in Hong Kong, what can diners expect that might be different this time?
As far as the interior, the original design is still very much a part of the space. There have been a few additions like a small Zen garden at the entrance and the sea urchin ceiling has been replaced with a deep blue ceiling scape.
Are there any specific ingredients or regional specialities that will be highlighted on the menu?
Our chefs will start by executing our signature dishes while developing an understanding of the Nobu vision and philosophy. After that, we will then focus on exclusive dishes to make the Hong Kong experience unique.

Above Sushi at Nobu

Above Nobu tacos
When you reflect on your life’s journey—from growing up in Saitama to building a global restaurant empire, what moments stand out the most to you?
My mother passed away a few years ago. In 1989, I invited her to visit my very first restaurant in Los Angeles and I was able to cook for her. I’ve cooked for a lot of celebrities and famous people, but she was the most special guest for me. This was the most memorable.
The journey to success is often filled with obstacles. Can you share a particularly challenging period in your career and how you managed to overcome it?
I had the opportunity to open a restaurant in Anchorage, Alaska. The restaurant was very successful and I worked very hard for the first few months. I had my first day off on Thanksgiving after the restaurant had been open for 50 days. My business partner called me to tell me there was a fire at the restaurant. At first, I thought he was joking, but then I could hear the sirens. We drove to the restaurant and could see that the restaurant had burned down. That was the darkest time of my life. I had lost everything and I truly thought about killing myself. It was my wife and daughters that helped me through that time. After that, I have always tried to keep going, even just a millimetre forward. I learned patience and to never give up.

Above Yellowtail jalapeño

Above Wagyu flambé
You’ve inspired countless chefs and restaurateurs around the world. Who or what was your inspiration when you first started, and how has that evolved over the years?
My father passed away when I was young, so my brothers and I were raised by my mother and my grandmother. These two women are the most influential in my career. My bedroom was close to the kitchen so I would wake up to the sounds of them preparing breakfast and the smell of miso soup in the morning. I developed my work ethic and passion for cooking through them. These days, I surround myself with a really strong team of corporate chefs who know my philosophy but also introduce me to new ideas. I am also constantly influenced by the ingredients themselves and often let them speak to me.
Given the many accolades and successes you’ve achieved, is there still something on your culinary or personal bucket list that you’re eager to pursue?
My dream now is to continue to grow Nobu into a global lifestyle brand and pass on my philosophies and learnings to the next generation of our team. Although I have had successes throughout my career, I am always motivated by new goals and benchmarks.
Your social media portrays a whirlwind of global travels and engagements every week. Do you thrive on this constant motion?
Absolutely! Staying active allows my mind and body to remain sharp.
And when you do find a moment to pause, how do you relax and recharge?
When I take a holiday, I often go to my home in Hakone, Japan. It’s very relaxing, there are natural springs and beautiful nature.
Do you have any other plans for the future that you can share with us now?
Our brand expansion will continue with new restaurants and hotel openings in Toronto, Da Nang, Bangkok, Rome and several more over the next two to three years.
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