What gives Qra an edge vis–à-vis its competitors?This article was first published on February 10 and updated on June 4, 2021
Qra, which first opened in the upper-class residential neighbourhood of Bukit Tunku on January 13, 2021, reignites the excitement of visiting supermarkets abroad—a thrill that is felt all the more given the current travel limitations. Redolent of Whole Foods in the US and Planet Organic in the UK, Qra identifies as a modern neighbourhood grocer that is geared towards supplying Malaysians with better services and the freshest food. Read on to find out why you should visit or, if you have already been, to see if you can relate to our enthusiasm.
TATLER TIP: The supermarket chain opens its second branch at The Five @ KPD in Damansara Heights on Friday, June 4, 2021.
1. A sense of community
From poultry purely fed with pineapples to Chitose strawberries and white sweet corn cultivated in Cameron Highlands, a wealth of local produce awaits you at Qra, whose mission is to form close collaborations with farmers and makers.
Pick up some freshly baked bread from Provisions, Asian vegetable varieties from Cultiveat and, if you fancy a pet project, one of Eats, Shoots & Roots' home garden kits, which were designed to empower everyone to grow their own food in their backyards or on their balconies.
See also: Why Fine Dining Chefs Are Ordering Their Produce From Weeds & More