In a spectacular collaboration with renowned graphic designer David Carson, The Macallan has unveiled the latest addition to their Concept Series, Concept No. 3. This long-awaited collection features a selection of annual release whiskies which fuse the artistry and expertise behind the brand’s whisky making with creativity and culture. The project symbolises the melding of culinary and visual art, opening up the doors to a whole new dimension of whisky tasting.
The US graphic designer David Carson is highly acclaimed for his innovative use of typography in the field of graphic design. Since establishing his own studio, Carson is the brains behind campaigns for some of the world’s leading consumer brands including Nike, Levi, Pepsi and Ray-Ban, and was among only two graphic designers selected by Apple as part of its iconic ‘30 most innovative users’ list. Naturally, for the third and final expression in the series, The Macallan turned to him.
Seeking inspiration and a fresh perspective for his design, David ventured to The Macallan’s beautiful 485-acre Estate in Scotland’s Speyside, where he spent time with The Macallan whisky maker Polly Logan. There, the two found muses in each other.
Both artists in their respective fields, David and Polly discovered parallels in the approaches to their individual crafts—both are motivated by constant evolution and change, creating depth by assigning meaning to each and every element found within their creations.
As a nod towards their shared methodology, David incorporated the letter P for Polly into his handmade collage. The art’s kaleidoscope of brazen hues is also evident of David dipping his paintbrush into The Macallan Estate on Scotland’s Speyside, with blue representing the magical River Spey and red reflecting The Macallan’s exceptional sherry-seasoned oak casks.