How much leeway or wiggle room does Starbucks Malaysia have when it comes to localisation? The Asian Dolce Latte is a nice example.
All our food is developed locally, with certain items catering to the local palate, such as the Tandoori Flat Bread and Nangka Pandan Cake, which have turned out to be some of our fastest moving products.
As for our beverages, some of the core menu items that you see—such as our espresso-based beverages—are items we can’t move away from, as they form the foundation of Starbucks. There are also cult beverages like the Pumpkin Spice Latte and Peppermint Mocha.
At the end of the day, we are all about our ingredients and innovative beverage technology. Starbucks is also iconic for offering customisation, which covers dairy alternatives, syrups, toppings, et cetera. Your beverage can be served hot, iced, carbonated, blended (Frappuccino) or as a cold brew.