The multisensory experience at K11 Musea will take place from November 19 to December 9, 2021

As one of Scotland’s most historic distilleries, The Singleton of Glen Ord has nevertheless made significant inroads in the pursuit of innovation and technology. Founded in 1838, the whiskey maker has spent centuries perfecting their craft, always to continuously evolve the quality of their spirit; The Singleton are also pioneers of the long fermentation and slow distillation process that characterises their ultra smooth and rich whiskey. In 2021, the brand will tell their story through an immersive technological experience that teases the senses.

The Singleton Gallery will take place at K11 Musea from November 19 to December 9, featuring an impressively integrated and interactive experience to allow for whisky aficionados and fans to explore the world of The Singleton. Through this art-driven, multi-sensory exhibit, guests will embark on a truly original journey that weaves the narrative of the historic distillery with Instagrammable art installations, interactive digital experiences and more.

The beginning of the journey kicks off with what is called The Flavour Vortex, a visual representation of the richest flavours that characterise The Singleton—all the berries, deep dark chocolates and spices. Next, guests are transported into The Malt Room that represents the crucial base of single malt whisky, where a whimsical inverted barley field is suspended from the ceiling; titled Mirror of Earth, the exhibit invites guests to peer inside to discover the secrets of The Singleton single malt. There’s a bit of a challenge here, too, as visitors must identify the correct piece of barley in order to unlock the next room on the journey—The Copper Room.

Titled ‘Bending Time’, this next section represents the distilling process and the craftsmanship required to create beautiful single malt whiskey. The signature process of The Singleton is to distil gently and slowly, running the stills at a much lower temperature than other distilleries; the lengthier process results in more impurities that are extracted from the spirit, as well as a richer and smoother final whiskey. Here, guests must answer a question relating to how The Singleton is unique in order to progress to the final room—The Oak Room, inspired by the last stage of the process where the spirit is aged in American and European sherry and bourbon oak barrels for a minimum of three years to impart that iconic rich flavour.

At this stage, you’ll be wanting to get a taste of The Singleton after experiencing the full journey—so guests will be invited to sip The Singleton of Glen Ord 12-year-old whiskey, the most classic series of the distillery. Guests can also choose to purchase bottles to savour at home, and those who do will also gain access to K11 Musea’s Artisan Lounge to sample three unique whiskey cocktails whipped up by renowned whiskey expert Tony Leung.

Each ‘The Singleton Gallery’ experience lasts for 30 minutes and takes place between 12:00pm and 8:00pm daily from November 19 to December 9, 2021 at Shop 116, 1/F, K11 Musea, Tsim Sha Tsui, Hong Kong. Please register for your slot on Eventbrite