Veuve Clicquot and iconic Japanese artist, Yayoi Kusama, join hands to send the world a cheerful message with their colourful creation, My Heart that Blooms in the Darkness of the Night. The collaboration is also to celebrate the house's new vintage, La Grande Dame 2012. The original design of the case and bottle also serves as Kusama's vibrant tribute to the La Grande Dame of Champagne, Madame Clicquot.
In 2006, for a charity auction in Tokyo, Kusama gave new life to an original portrait of Madame Clicquot using her famous polka dots pattern. For this collaboration, Kusama once again includes her signature polka dots and reimagined them as champagne bubbles that embody the new vintage.
Veuve Clicquot's choice in collaborating with Kusama extends beyond their previous work as the champagne house wanted a partner with an "iconic and committed personally", similar to the ones that made Veuve Clicquot an emblematic champagne house all those years ago. Madame Clicquot and Kusama both share similarities especially from their childhood as both women who grew up with a strict upbringing and both are familiar with the rigidity that prevailed in bourgeoise of the 19th and 20th centuries.
The 2012 La Grande Dame will be launching in Singapore early this year.
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