Tatler's resident wine expert introduces some of Italy’s most lauded wines—and explains why they’re so special
“Icon” is a word that gets thrown around rather loosely these days in the world of wine, as it does everywhere else. It has attached itself to everything from vineyards with centuries-old reputations to the golden children of influential critics, or “movements” that will be all but forgotten decades from now. However, most of us would agree that there are a handful of wines that deserve this vaunted label. And figuring out what they have in common might yield some insight into what exactly it is that we oenophiles derive from our most cherished wines.
How does something even get into the running for iconic status? Price is certainly one factor, although that can easily be manipulated by producers who equate expensive with luxury, a classic tactic known as vanity pricing. Ratings and other critical acclaim are also necessary but insufficient on their own. Scarcity helps, as so few people have actually tasted the rarest wines that those who do often feel so fortunate that they either consciously or unconsciously convince themselves of their greatness.
History, and having a good story to tell, seem to be the indispensable X factors in a wine’s ultimate achievement of status. In Europe, where every other family producer can talk long into the night about generations of winemaking, the story needs a little something extra. Italy is an interesting country in that regard, both very old and in some ways very new. Among today’s quality-oriented Italian producers, few were making collectible bottles before the years of post-war prosperity that elevated wine producers from “mere farmers” to auteurs.
(Related: All About Italy's Localised Approach to Winemaking—And The Best Italian Reds to Try)
What's In A Name
Unlike in France, where Emperor Napoleon III created a fine wine juggernaut when he requested the 1855 classification of Bordeaux to rank its most prominent châteaux, and where Burgundy’s Benedictine and Cistercian monks laid the groundwork for today’s fetishised Grand Crus, Italy has suffered from a relative dearth of classification systems. This seems ironic given that the Chianti region (or technically the portion of it we call Chianti Classico today) was among the first wine regions to be officially delineated in 1716 by Cosimo III de Medici.
And yet, over three centuries, as a brand name Chianti has suffered thanks to a vast expansion of the territory, industrialised farming and rigid (and arguably counterproductive) prescriptions. Many of the region’s most prestigious wines don’t even feature the name Chianti on their label.
The wines we think of today as Italy’s superstars, by contrast, often come from regions that the toga-draped Romans or even the Medici grand dukes would hardly recognise. The town of Montalcino was known throughout the Middle Ages for making a sweet moscatello, rather than its now famous dry red brunello. Piemonte, with its barolo and barbaresco, was not even a spot on the map for fine wine production in Roman times. The Bordeaux grapes cabernet sauvignon, cabernet franc and merlot have existed in the northeast of Italy for several centuries thanks to Austrian and French influences, but the idea of planting them in Maremma, a swampy area redrained by Mussolini in the 1930s, did not occur until the 20th century.