Cover A new TWG destination in Ho Chi Minh City with a signature tea collection and a refined Tea Takeaway experience

A new TWG destination in Ho Chi Minh City with a signature tea collection and a refined Tea Takeaway experience.

TWG Tea, one of the world’s leading premium tea brands, has just marked a new chapter in Vietnam with the opening of its flagship store at Diamond Plaza shopping mall. Set in the heart of Ho Chi Minh City, with a view of the Notre Dame Cathedral, TWG Tea’s gleaming space invites guests into a world of exceptional tea. This latest opening brings TWG Tea’s total to three locations in Vietnam, and introduces a premium takeaway tea concept contributing to the evolution of a modern tea-drinking lifestyle in one of Asia’s most dynamic cities.

See more: What makes the tea-drinking culture of ancient Vietnamese people special?

The meeting of tea and art

TWG’s new space is a sophisticated blend of elegant architecture, experiential retail, and the artistry of tea gastronomy, offering elevated touches for everyday life.

Nestled among Ho Chi Minh City’s most recognisable landmarks, TWG Tea’s Tea Salon & Boutique is where heritage achieves harmony with modernity. This is a tea experience rooted in tradition yet designed for today’s discerning tea lovers. Vibrant reds and golden ambers play across mirrored walls and brass accents. Sculptural lighting and classic furnishings lend a sense of timeless poise. Etched glass, Italian marble and hand-gilded teapots glow under soft yellow lights, opening a multisensory journey into TWG Tea’s world.

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Above TWG Tea’s Tea Salon & Boutique is where heritage finds harmony with modernity

A resting place for tea stories

In an evocative, thoughtfully designed space, this distinctive TWG Tea Salon & Boutique invites guests to linger, discover and savour, whether browsing for a signature blend, selecting an elegant gift, enjoying a moment of calm in the salon, or sipping a takeaway cup of TWG tea while exploring the city.

See more: From “slow matcha” to “matcha bar”: Finding the right matcha in the heart of Saigon

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Above This distinctive TWG Tea Salon & Boutique invites guests to linger, discover and savour

Alongside its celebrated blends such as French Earl Grey, Silver Moon and 1837 Black Tea from the Haute Couture and Cotton Teabag collections, TWG Tea also showcases unique varieties from countries with a rich legacy of tea cultivation. Vietnam, notably, contributes four distinct lines. Among them, Green of Vietnam and Secret of Vietnam are standout offerings, each honouring the country’s cultural essence.

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Above TWG Tea also showcases unique varieties from countries with a rich legacy of tea cultivation

Adding to its collections, TWG Tea has introduced a whimsical tea line featuring charming Teddy bear motifs reflecting the brand’s continual inventiveness in delighting modern tea enthusiasts. With more than 1,000 teas sourced from the world’s most renowned plantations, as well as exclusive in-house blends, an array of refined accessories, thoughtfully curated gift sets and a refined takeaway experience, TWG Tea is an ode to the art of tea.