Cover Drinking water when consuming alcohol helps keep the body hydrated and protects the brain (Photo: Getty Images)
Drinking water when consuming alcohol helps keep the body hydrated and protects the brain (Photo: Getty Images)
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First launched in 2021, Pernod Ricard's “Drink More Water” campaign arrives on our shores as part of its commitment to promoting responsible drinking across Asia
As one of the world's leading premium spirits companies, Pernod Ricard is expanding its “Drink More Water” digital campaign across Asia, launching it locally here in Malaysia to raise awareness of the importance of drinking water and pacing oneself when consuming alcohol.
Having already reached more than 110 million consumers to date across Europe, Africa, and Latin America, Pernod Ricard aims to reach over 87 million people across Asia with its belief that convivial moments cannot be enjoyed in excess. Playing a role in the prevention and reduction of harmful alcohol consumption through collaborative efforts has been a key focus for the company.
Above Pernod Ricard's "Drink More Water" campaign arrives in Malaysia (Photo: Pernod Ricard)
Pernod Ricard's "Drink More Water" campaign arrives in Malaysia (Photo: Pernod Ricard)
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Talking about the initiative, Benny Tsang, managing director of Pernod Ricard Malaysia said the campaign is a concrete example that demonstrates Pernod Ricard's lasting commitment to ensuring that its brands are enjoyed responsibly. “The mission of creating Conviviality requires Pernod Ricard to help adult consumers make responsible choices about whether, when, how, and how much to drink,” Tsang emphasises.
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Above Pernod Ricard hopes to prevent and reduce of harmful alcohol consumption (Photo: Pernod Ricard)
Pernod Ricard hopes to prevent and reduce of harmful alcohol consumption (Photo: Pernod Ricard)
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Did you know that drinking water when consuming alcohol helps keep the body hydrated and protects the brain? That's why experts strongly recommend pacing yourself and having a glass of water for every few drinks you consume. Drinking water while consuming alcohol won't speed up alcohol processing, but your body needs water to break down alcohol and eliminate it through urine.
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Above Pernod Ricard is committed to ensure that its brands are enjoyed responsibly (Photo: Pernod Ricard)
Pernod Ricard is committed to ensure that its brands are enjoyed responsibly (Photo: Pernod Ricard)
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According to Pernod Ricard, the campaign will be amplified through digital means and on the ground activations through a partnership approach, so keep your eyes peeled. For more information, visit www.drinkmorewater.asia
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Sim Wie Boon is the general manager of Tatler Malaysia. Previously the print and digital editor, Sim hails from the land of the hornbills, Sarawak. Sim is now based in Kuala Lumpur and brings more than a decade of experience in the media industry as a journalist and broadcast producer.
As a self-proclaimed geriatric millennial, he appreciates the finer things in life, from savouring a sip of single malt whisky to relishing in the deliciousness of char siew. While reminiscing about the indie-sleaze era, Sim now finds solace in the soothing tunes of ambient music, staying active through running and occasionally succumbing to the addictive world of doom scrolling.
Follow him on Instagram or Threads at @simwb
