Korean-American fashion designer Yoon Ahn has been called upon to design a limited edition bottle for the storied French champagne house
For its first ever international collaboration, Moët & Chandon has taken a bold step forward in partnering with Yoon Ahn, co-founder and creative director of the fashion label AMBUSH. A rising star among a new generation of designers, Ahn is recognised for her pioneering spirit as a “rule breaker” and her profound respect for time-honoured traditions of craftsmanship—traits she shares in common with the French champagne house.
As creative director of one of the hippest streetwear brands, Ahn’s disruptive creativity brings a breath of fresh air to the Maison Moët & Chandon. “It was a great challenge given its recognisable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to this iconic champagne,” says Yoon.
See also: Tasty Threads: Three Food X Fashion Collaborations
Ahn was entrusted with redesigning the iconic bottle for Möet Imperial, the House’s signature champagne that has remain unchanged since its creation in 1869. Giving the bottle her signature minimalist spin, she has changed the gold neck of the bottle to a black shade and contrasted it with a pale white label, creating an eye catching contrast. The white label appears almost like a blank slate or an empty canvas, suggesting a window of possibilities for the future.
Related: How To Pronounce Moët & Chandon, Courvoisier Plus Other Drink Brands
