Cover Maison Hennessy's drone show over by the Padang
Maison Hennessy's drone show over by the Padang
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Blending ancient art and digital technology, Maison Hennessy brings the mythical dragon to life with the help of 500 drones
Maison Hennessy is pulling out all the stops to usher in the Year of the Dragon. First, contemporary artist Yang Yongliang combined ancient art and digital technology to design mythical dragons that came alive in the Hennessy Paradis, XO and VSOP limited-edition bottles. Next, larger-than-life displays of the legendary dragon alongside Yang’s artwork and the limited edition bottles were featured in an exclusive and interactive pop-up experience at both Ion Orchard and Changi Airport Terminal 1.
The third and final act involved a touch of technology, replacing traditional lanterns with drones. On January 20, under the mesmerising city skyline, a whopping 500 drones were rounded up at the Padang to orchestrate a drone show on an unprecedented scale—a first-ever by the cognac giant on the global stage. For those who missed the showing, here’s how it went down.
In case you missed it: How this award-winning Chinese artist designed the limited-edition Hennessy collection for the Year of the Dragon
From cutting-edge technology and flawless choreography to attention-grabbing light displays, the spectacular 10-minute drone show graced the skyline with electrifying visuals of a vibrant dragon in stunning flow alongside well wishes courtesy of maison Hennessy. This epic display rallied viewers around Marina Bay, including the Esplanade, Arts Science Museum and the Marina Bay Sands, to come together to ring in the new year.
In the landscape of Chinese New Year festivities, luxury brands like Maison Hennessy are revolutionising the landscape with activations that transcend the ordinary, paving the way for fresh trends that truly redefine the future of festive experiences for all.
